A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Pizza chain looks to artificial intelligence to fix top customer complaint
Domino’s has launched a new artificial inteligence-powered tool that scans, checks and grades every pizza before it goes out the door to ensure it matches its picture in all Australian and New Zealand stores.
The new tool continues the pizza chain’s commitment to customer service technology after it added order tracking via Google Assistant earlier this year and pizza ordering through Amazon Alexa last year.
The new DOM Pizza Checker tool, positioned above the cut bench, captures an image of the pizza and grades it based on pizza type, correct toppings and even distribution using AI to compare the data captured with a large dataset of correct pizzas and make a real-time assessment.
It can even reject pizzas that don’t meet the grade, which are then re-made. Pizza Checker was introduced after the company identified pizza quality and consistency as its most common customer complaint. It found customers most often complained their pizzas did not look like the promised product and set out to address this with some high-tech help.
“We are forever on a journey of improvement and DOM Pizza Checker is a big part of that journey, giving our customers more transparency over their order and addressing our number one customer complaint; 'My pizza doesn’t look like it should'," Domino's Australia CEO, Nick Knight, said. “DOM Pizza Checker will address this concern by ensuring that only the highest quality pizzas go out the door, even in busy periods, eliminating inconsistency in product quality."
Domino’s previously launched augmented reality (AR) pizza ordering via The Pizza Chef last year, which is available through the QSR’s mobile app and taps into both Apple’s ARKit and Google’s ARCore AR development frameworks in order to understand the space around a user. As well as creating pizzas, AR links to the full menu, latest deals and order tracking using existing GPS Driver Tracker technology.
The company partnered with Dragontail Systems on DOM Pizza Checker, which has been two years in the making and Domino's plans to continue developing its AI pizza approver to give customers a sneak peak of their pizza before it leaves the bench.
“Later this year we will be releasing even more features, including the ability to provide customers with a real-time image of their pizza on the cut bench. As part of this process, they will also be notified if their pizza has failed our strong quality testing, resulting in a remake,” Knight said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great article!
Daniel Dan
What robotic process automation can do for marketers
We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...
JSafra Bank
Google+ and Blogger cozy up with new comment system
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term