Versa agency has created a unique interactive, artificial intelligence (AI)-driven website which uses conversational bots so visitors can use voice or text to interact with the site.

DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game.

Bega Cheese has expanded its product line-up and now moved into the honey aisle with the arrival of B honey, its 100 per cent Australian honey sourced directly from local beehives. And in the process, developed a high-tech bee hive to protect local honey bees.

Chatbots are increasingly deployed by brands as another important channel of customer contact. BT’s Autonomous Customer 2020 research found chatbots are one of the new tech tools, along with phone and email, plus real human agents, that customers want when contacting a company.​

Salesforce’s Sydney event kicked off with a discussion around the future of marketing and what high-performing brands are doing to lead marketing now and into the future.

Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.

New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.

Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.

A new study has found, by 2030, 67 per cent of customer engagement will be handled by smart machines. However, will this simply be trading empathy for efficiency?

Puma and M&C Saatchi have joined forces on an artificial intelligence (AI) athlete using machine learning to assess people’s movements.

​SodaStream is taking a leap into AI as it looks at changing how it goes to market in the coming few years.

Picture a Venn diagram containing the words ‘fast’, ‘cheap’ and ‘good’ in three separate circles. Conventional wisdom suggests the best any organisation can hope to achieve when designing a product or service is two out of three. If you want something fast and cheap, it won’t be good, or if you want something good and fast, it won’t be cheap, and so on.

Australian consumers are known for their love of sport. But for any new team that wants to build an audience, establishing a brand among so much competing noise can be a difficult challenge.

Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the tool that finally lets marketers get back to doing marketing?

Emerging technologies, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR) and speech recognition, are changing experiences. For better or worse, these technologies have arrived, and customer expectations are rising because of them.

Deakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial services provider, IOOF.

Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.

​Domino’s has launched a new AI-powered tool that scans, checks and grades every pizza before it goes out the door to ensure it matches its picture in all Australian and New Zealand stores.

​While the majority of Australian businesses agree AI will provide them with a significant competitive advantage in the coming years, few are prepared for the implementation and risks that go along with AI, a new report shows.

Human creativity will be key to avoiding the diminishing returns of technology and data as artificial intelligence (AI) and machine learning become an everyday part of our marketing lives.

Putting creativity and machine learning into the same sentence might seem like an oxymoron, but it’s only by combining both that brands will harness artificial intelligence for customer engagement success.