Artificial Intelligence

Digital Marketing

What Oracle’s marketers are learning from machine learning

Machine learning has become one of the hottest topics in marketing circles in 2018, as organisations strive to understand what it can do and how it works. But as with most emerging technologies, there is limited experience in market against which to make decisions.

Digital Marketing

The impact of AI on 4 key brands: CXO panel

Artificial intelligence (AI) is here to stay. And while brands are in varying stages of maturity with AI projects and strategies, there’s one common principle: The nascent technology needs to meet customer expectations in a simple and useful manner.

Digital Marketing

How AI helped San Churro build brand loyalty and excitement

Using artificial intelligence (AI) to identify and target specific consumer groups via social media insights and loyalty data has seen Australian chocolateria, San Churro, chalk up 6.6 per cent return on investment and a predicted $500,000 in additional in-store spend.

Digital Marketing

Society will decide where digital marketing takes us next: Oracle

The sophistication of the Australian digital market, plus the rapid rate local marketers have embraced personalisation and metrics, is phenomenal, global leaders from the Oracle Data Cloud team believe. Now, they say, it’s up the marketers globally to ask the right questions about where they want this technology to go.

Measurement & Analytics

UBank’s AI vision expands with rollout of RoboBrain

UBank’s CMO says the launch of RoboBrain, a hyper-personalised cognitive assistant, is dramatically improving customer response times and a massive leap forward in the bank’s AI journey.

Digital Marketing

eHarmony: How machine learning is leading to better and longer-lasting love matches

Once upon a time, meeting a partner online was not seen as conducive to a happily ever after. In fact, it was seen as a forbidden forest. However, in the modern age of time poor, stressed-out professionals, meeting someone online is not only seen as essential, it can also be considered to be the more scientific way to go about the happy ending.

Digital Marketing

South by Southwest: The inconvenient truth in AI

This time last year, I wrote that advancements in technology will impact society, not just marketing. This year, that seems to be a strong flavour of many of the topics being presented at SXSW.

Measurement & Analytics

How AMP is using AI to create effortless ‘experiences’

AMP is on a quest to deliver enhanced ‘customer experiences’ and is using the power of artificial intelligence (AI) - as part of the recent Salesforce platform adoption - in order to offer ‘mass personalisation’ to customers and advisers.

Digital Marketing

CMO roundtable: How machines will make or break your customer engagement success

There aren’t too many Aussie marketers right now who aren’t trying to connect the experience dots and turn their customer acquisition craftsmanship into retention and advocacy. To get there, however, there’s a growing complexity of digital channels to navigate, increasing swathes and types of data to stitch together, and ever-rising consumer expectations to contend with.

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Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

Does Magento have any progressive web apps?

libertylady

​Adobe aims to compete with the big guns in digital commerce

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According to the executive manager for commercial and marketing within the Events Melbourne team, Lucan Creamer, the City’s vision for th...

Armstrongsmith

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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The key difference is designers no longer have to spend all their time translating their ideas into digital models, which is the grunt wo...

Armstrongsmith

What automated design is going to do to 3D printing and product customisation

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The four financial-oriented metrics employed are return on marketing investment; revenue per customer; marketing expenditure versus budge...

Armstrongsmith

Report: Accountability key to marketing's influence in business

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When you cooperate with leading brands you have the upper hand. For example, I have been using help of the Best Reviewer for long now and...

Birdie Wyatt

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

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