Artificial intelligence-powered CRM will deliver more than US$1.1 trillion in new GDP impact globally and $19 billion in increased revenue in Australia over the next five years, as well as create 800,000 net-new jobs worldwide, a new report claims.

Algorithms have taken over who we connect to, what we buy, where we go, how much we earn and even who we marry. And marketers who don’t start hatching a plan for how they’re going to tap this new phenomenon are at risk of giving competitors an unassailable advantage, according to We Are Social.

​A new study of consumers across generations has found the majority would welcome brands using artificial intelligence to better inform and direct buying decisions.

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive.

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

It’s official: Oracle is joining the throng of marketing and enterprise technology players jumping aboard the artificial intelligence bandwagon. We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is headed, and what it all means for CMOs.

Artificial intelligence-based apps that blend first and third-party data for better customer engagement interactions, real-time chatbots, and mobile enhancements are among the raft of new capabilities launched by Oracle for its Marketing Cloud platform this week.

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

Artificial Intelligence (AI) in the form of ‘Larry, the Digital Analyst’ will soon be relied upon for various sales and marketing functions within Detmold Group, a South Australian family owned and operated manufacturer of paper and board-based packaging products.

​ Artificial intelligence is the new user interface, workplace hierarchies are disappearing and technology design decisions must be made by humans for humans in order to realise desired outcomes, according to the latest Accenture technology trends report.

In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’. But where big data ultimately led to new layers of complexity, AI promises the opposite.

Executives at 1-800-Flowers.com expect a new wave in artificial intelligence technology will help to change their business so much it’ll be like running a brand new business.

A new global report has found more than half of CMOs expect artificial intelligence to have a greater impact on marketing and communications than social media ever had.

Marketing teams are increasingly shifting from a desire to understand what customers are doing, to why they’re doing it and the emotional and behavioural attributes that lead to their decisions, IBM VP of customer engagement solutions, Kevin Bishop, claims.

Analysts see a handful of technologies that are poised to radically change our lives by 2021.

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

At Adobe’s flagship Digital Marketing Summit, executive VP and general manager of digital marketing, Brad Rencher, proclaimed the rise of a third wave of enterprise transformation where experience is the competitive advantage.

Cognitive computing and artificial intelligence have the power to transform marketing and advertising by bringing greater efficiency and effectiveness to the marketing function.

Intelligent computers that can make decisions like humans are on the roadmap for Hewlett Packard Enterprise.

Mark Zuckerberg expects artificial intelligence will progress to make computers better than humans at basic sensory perception within the next 10 years and Facebook will end up knowing a lot more about you.