ASTRO uses artificial intelligence and machine learning to assess people’s movements
Puma and M&C Saatchi have joined forces on an artificial intelligence (AI) athlete using machine learning to assess people’s movements.
To launch Puma’s new Hybrid range of apparel and footwear, M&C Saatchi Melbourne created 'Astro', a hybrid athlete. Built in conjunction with Current Studios, Astro is the product of a technology platform that utilises artificial intelligence and machine learning to assess people’s movements, evolving its ability accordingly.
Current Studios VP of creative technology, Steve Martel, said Astro represents the most complicated physical AI experience ever produced.
“Users can train Astro in a variety of disciplines including power, agility and strength. The more people who train Astro, and the better their form, the better Astro will become.”
Puma head of marketing for Oceania, Neysa Goh, said: “Puma has always had a strong focus on training and the Hybrid product has been specifically designed for a generation that wants to train, however, wherever and whenever they want. Astro brilliantly brings this proposition to life.”
Puma athletes including Scott Pendlebury, Renae Ingles, Sydney Stack and Katie Brennan, have already progressed Astro’s ability in a number of different exercises and Astro is forever evolving, session by session, skill by skill, and will continue until every movement is mastered.
Puma ambassadors and fans in Melbourne had the first chance to train Astro as part of live activations hosted at Chadstone Shopping Centre.
Astro is now trainable via the Puma Hybrid website. He’s also teamed up with Puma ambassadors for the rollout of the campaign which spans out-of-home, online, in-store and social.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I have recently worked on Big Data while studying on my certificate exam SAA-C01 Braindumps provides authentic IT Certification exams pre...
samried
The CIO and CMO Perspective on Big Data
Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...
Xen Chia
Report: Only 11 per cent of brands use customer data effectively
I think they are overpriced. Don't you think so? I won't buy them.
Donna Green
Apple Watch arrives April 24, some models top $10K
Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...
samried
How one energy company is giving itself a social media makeover
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign