CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns

As many as 100,000 devices could be sold to the US Army, highlighting Microsoft efforts to target augmented reality at the enterprise level.

Domino’s has introduced what it claims is the world’s first augmented reality (AR) pizza ordering offering.

STM Brands is using integrated augmented reality (AR), including interactive 3D graphics, animation and video, in a bid to deliver a new shopping experience that boosts customer engagement and brand awareness.

Treasury Wine Estates is rolling out an augmented (AR) reality app portfolio for at least four of its wines globally after a US pilot across its 19 Crimes brand became one of its most successful marketing activations.

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.

A home-grown augmented reality (AR) marketing app has been chosen to support the latest customer engagement efforts of Italian espresso machine manufacturer, La Marzocco.

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.

As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Samsung has teamed up with Surf Live Saving Australia on an augmented reality app aimed at improving beach safety.

Analysts see a handful of technologies that are poised to radically change our lives by 2021.

In the past year, there’s been an augmented reality explosion as more brands embrace the technology offerings to boost customer engagement and create a buzz around their products.

It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

Microsoft showed off a demo of how the HoloLens could be used in a business context at its Worldwide Partner Conference on Monday, aiming to attract interest from the developers and integrators in the audience.

A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.

More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.

With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’

Mobile app Shazam announced it partnered with Nestlé as part of a new marketing campaign enabling customers to visually interact with their KITKAT chocolate bars.