NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.

Stronger engagement with health and sustainability conscious consumers as well as the food services sector are in the sights of Simplot’s GM marketing, Katie Saunders, as she spearheads a push into augmented reality (AR).

The success of Facebook’s parent company rebrand to Meta and bet on the metaverse all still rely on the trust consumers feel for its core social media business, a leading Forrester analyst says.

Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.

Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.

Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.

Disney+, the streaming platform from the iconic studio, launches in Australia and New Zealand today, following news reports of hacked accounts and a ​troubled US launch last week. The new streaming service will be home to hours of shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and will add further pressure to existing players.

Real estate group, Dexus has launched its ‘Brainwaves’ art installation in North Sydney, featuring wearables technology to detect brainwave activity and create an artistic visualisation of the changes projected onto the 16-metre lobby screen. The aim is to showcase how workspaces have an impact on work productivity.

Emerging technologies, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR) and speech recognition, are changing experiences. For better or worse, these technologies have arrived, and customer expectations are rising because of them.

Mining giant, Rio Tinto, has teamed up with Marcel Sydney on a campaign harnessing augmented reality (AR) in order to raise money for the Royal Flying Doctor service.

​Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.

Virtual reality (VR) has been in the market for around five years and, while it’s made an impact, we’re yet to see mass adoption on the consumer side. But on the business side, it’s maturing as companies embrace the possibilities of the immersive experience.

​Domino’s has launched a new AI-powered tool that scans, checks and grades every pizza before it goes out the door to ensure it matches its picture in all Australian and New Zealand stores.

Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.

Augmented reality (AR) is increasingly being used by Virgin Holidays to breathe new life into its email marketing campaign efforts and deliver dynamic, personalised and engaging content to future travellers.

CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns

As many as 100,000 devices could be sold to the US Army, highlighting Microsoft efforts to target augmented reality at the enterprise level.

Domino’s has introduced what it claims is the world’s first augmented reality (AR) pizza ordering offering.

STM Brands is using integrated augmented reality (AR), including interactive 3D graphics, animation and video, in a bid to deliver a new shopping experience that boosts customer engagement and brand awareness.

Treasury Wine Estates is rolling out an augmented (AR) reality app portfolio for at least four of its wines globally after a US pilot across its 19 Crimes brand became one of its most successful marketing activations.

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.