From unconscious to reflective: What level of data user are you?
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Digital Marketing
Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.
Digital Marketing
A home-grown augmented reality (AR) marketing app has been chosen to support the latest customer engagement efforts of Italian espresso machine manufacturer, La Marzocco.
Digital Marketing
Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.
Digital Marketing
B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.
Digital Marketing
As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.
Digital Marketing
The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.
Digital Marketing
Samsung has teamed up with Surf Live Saving Australia on an augmented reality app aimed at improving beach safety.
Digital Marketing
Analysts see a handful of technologies that are poised to radically change our lives by 2021.
Digital Marketing
In the past year, there’s been an augmented reality explosion as more brands embrace the technology offerings to boost customer engagement and create a buzz around their products.
Social Media
It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.
Microsoft showed off a demo of how the HoloLens could be used in a business context at its Worldwide Partner Conference on Monday, aiming to attract interest from the developers and integrators in the audience.
Digital Marketing
A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.
Digital Marketing
More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.
Digital Marketing
With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’
Digital Marketing
Mobile app Shazam announced it partnered with Nestlé as part of a new marketing campaign enabling customers to visually interact with their KITKAT chocolate bars.
Digital Marketing
This week's top martech and ad tech news stories from Oracle, Touchpoint Group, Act-On software, Open Text, Mobify, Plattar, MediaMath, Eyeota, Grapeshot, Lotame and Segmint.
Leadership
UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.
Social Media
L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.
A startup called Eyefluence aims to improve virtual and augmented reality with its eye-tracking technology. After an early glimpse at what the company's tech can do, it seems like a must-have for future headsets.
Digital Marketing
A new augmented reality app is hoping to shake-up the omni-channel retail industry by allowing consumers to view furniture and decor products in 3D in the context of their own homes.
Oculus VR revealed the final version of its Rift virtual reality headset on Thursday, but the partnership between the Facebook-owned company and Microsoft may have raised some eyebrows.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players