Digital Marketing
Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.
Digital Marketing
A home-grown augmented reality (AR) marketing app has been chosen to support the latest customer engagement efforts of Italian espresso machine manufacturer, La Marzocco.
Digital Marketing
Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.
Digital Marketing
B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.
Digital Marketing
As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.
Digital Marketing
The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.
Digital Marketing
Samsung has teamed up with Surf Live Saving Australia on an augmented reality app aimed at improving beach safety.
Digital Marketing
Analysts see a handful of technologies that are poised to radically change our lives by 2021.
Digital Marketing
In the past year, there’s been an augmented reality explosion as more brands embrace the technology offerings to boost customer engagement and create a buzz around their products.
Social Media
It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.
Microsoft showed off a demo of how the HoloLens could be used in a business context at its Worldwide Partner Conference on Monday, aiming to attract interest from the developers and integrators in the audience.
Digital Marketing
A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.
Digital Marketing
More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.
Digital Marketing
With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’
Digital Marketing
Mobile app Shazam announced it partnered with Nestlé as part of a new marketing campaign enabling customers to visually interact with their KITKAT chocolate bars.
Digital Marketing
This week's top martech and ad tech news stories from Oracle, Touchpoint Group, Act-On software, Open Text, Mobify, Plattar, MediaMath, Eyeota, Grapeshot, Lotame and Segmint.
Leadership
UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.
Social Media
L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.
A startup called Eyefluence aims to improve virtual and augmented reality with its eye-tracking technology. After an early glimpse at what the company's tech can do, it seems like a must-have for future headsets.
Digital Marketing
A new augmented reality app is hoping to shake-up the omni-channel retail industry by allowing consumers to view furniture and decor products in 3D in the context of their own homes.
Oculus VR revealed the final version of its Rift virtual reality headset on Thursday, but the partnership between the Facebook-owned company and Microsoft may have raised some eyebrows.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
