Volvo is the latest big brand to implement AR & VR into marketing

Volvo plans to use virtual reality to market and create new and interactive consumer experiences

Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.

Volvo is the latest big brand to use VR and AR to create better customer experiences. Brand experience agency, The Company We Keep (TCWK), recently introduced spatial immersive virtual reality to production planning for the events industry. Infosys also launched a series of AR and VR-based experiences in Melbourne Park and on the Australian Open website. Domino’s Pizza introduced AR pizza ordering last year, and Volkswagen Australia is using VR for test drives.

Volvo will adopt Vection’s proprietary virtual and augmented reality technology for marketing, automotive value chain, training, and sales.

Vection’s first engagement under a Framework Agreement will see Vection develop an AR marketing solution to showcase Volvo’s occupant protection and safety equipment. This includes crucial automotive systems, such as car safety cells and airbags systems, using Vection’s proprietary AR overlay and holographic technology.

The AR marketing solution will be based on Vection’s proprietary technology and will be installed at the Volvo Studio in Milan, Italy. Vection’s work on the solution has commenced and is expected to be completed within the month. 

Chiara Angeli, sales and marketing director of Volvo Car Italia, said: “Vection was able to produce a compelling experience for Volvo Car Italia for the EVA initiative. We look forward to seeing what can be done to incorporate the technology into other Volvo Car Italia business verticals.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in