Stories by Rosalyn Page

Digital Marketing

How Breathe Education revamped its marketing and its business

In March 2020, Breathe Education was operating in-person, combined with some elements of its pilates instructor training course delivered online. Then Covid hit and as many places were shuttered, the training business was facing an uncertain future.

Digital Marketing

Volley, Rolling Stone explore new brand partnerships

Iconic music publication, Rolling Stone, has a new collab with boutique brewer, Young Henrys, with the Sydney-based brewery announcing the launch of The Unifier beer. The limited-edition beer is inspired by music’s power to bring people together throughout the ages and marks Rolling Stone’s first co-branded collaboration with an Australian craft beer.

Digital Marketing

Report: Two-speed ad recovery underway

A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.

Measurement & Analytics

Iron Mountain's Covid-driven rebrand

As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.

Leadership

CMO role opens at Domino’s

Domino’s is on the hunt for a new ANZ Chief Marketing Officer following the resignation of Allan Collins, who has been in the role for almost 15 years. In 2016, Collins was number one in CMO’s CMO50 and made it into the top 50 in several years.

Digital Marketing

Capgemini completes RXP Services acquisition

Technology and professional services business, Capgemini, has completed the acquisition of RXP Services, a move that expands its operations in Australia and strengthens its ability to provide end-to-end digital solutions to clients across the region at scale. The acquisition also reinforces its strategic partnerships with Microsoft, ServiceNow and Salesforce.

Leadership

Explainer: What is B Corp status?

When people think of an ethical company, Patagonia will often come to mind. It takes a minimalist approach to its environment impact with its materials and recycling and reuse policies for instances. It’s also a B Corp organisation, but it’s not alone on this. There’s a growing number of organisations looking to prove their credentials as businesses that care about more than just profit. So is doing good also good business sense?

Digital Marketing

Reports: COVID-driven innovations in tech, media and telecoms

Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology, Media & Telecommunications (TMT) Predictions report.

Leadership

Coles launches new sustainability initiative

Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas emissions.

Digital Marketing

Why fortune favours the brave marketer

The next 12 months represent the biggest, most exciting opportunity retailer marketers have ever had. This unprecedented window is an opportunity to innovate like never before.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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