Stories by Rosalyn Page

Starting life as purely a cinema offering, Flicks quickly realised the need, and opportunity, to add streaming as the pandemic hit and cinemas went into hibernation. Now the streaming and cinema recommendation site is looking to expand its reach to wider audiences.

Online dealership, Carma, is working to craft an alternative to buying used cars, placing the customer experience above all else while providing convenience and transparency throughout the process.

To promote its new car release, Kia Motors turned to TikTok with the novel concept of tapping several of the platform’s popular creators to share livestreams of their road trips.

Now an instantly recognisable name, Cochlear has led the field for implantable hearing devices thanks to professor Graeme Clark’s invention of the multi-channel Cochlear implant.

Fresh from securing a $750 million investment from the New South Wales Government into redeveloping the Sydney Fish Market, a renewed identity to depict the changing nature of the iconic brand was a must.

As a non-bank lender, Pepper Money doesn’t want to compete on generic search terms in the financial services category because it’s just too expensive and not worth the investment to go head-to-head with the dominant players.

For long-time Australian mattress and bed manufacturer, A.H. Beard, devising a new masterbrand identity is the culmination of 120 years of its history.

Over the past two years, we’ve all been doing everything for ourselves. But there’s something of an anti-DIY movement now happening, according to IHG Hotels & Resorts VP for masterbrand strategy and brand awareness, Connor Smith.

The inaugural Beauty Drop, a 48-hour online-only beauty sale, was developed by GO Digital as a unique, bespoke event which would give the agency’s stable of beauty brands a rallying event to lift sales and build direct relationships with their customers.

When the pandemic upended the travel business, Flight Centre took it as a sign to move on long-held plans to overhaul its Voice of Customer program

Crypto.com has found its marketing sweet spot, with sporting partnerships extending from the AFL in Australia to the UFC, World Cup, Formula One and Paris Saint Germain.

​Universities are data rich, but in comparison to their corporate counterparts, these organisations have been slow to leverage their own assets, according to La Trobe University director of data and analytics, Anthony Perera.

The human paradox is an interesting phenomenon brands need to consider when developing their CX and marketing strategies, according to Accenture Song global lead for customer, sales and service, Dr Edwin Van der Ouderaa.

Too many marketers still haven’t prepared themselves for the loss of cookies and need to activate their first-party data in advertising so they’re not left scrambling, says Criteo global chief product officer, Todd Parsons.

Quantum computing represents a paradigm shift that’s expected to change the nature of computing and even redefine what’s considered a computer. Its potential stretches from desktop computers to the technology in cars, homes, medical and industrial settings.