The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
As many as 100,000 devices could be sold to the US Army, highlighting Microsoft efforts to target augmented reality at the enterprise level.
Digital Marketing
Domino’s has introduced what it claims is the world’s first augmented reality (AR) pizza ordering offering.
Digital Marketing
Artificial intelligence (AI) is cementing its place in digital commerce, with a recent Gartner survey finding 70 per cent of digital commerce organisations report that their AI projects are very or extremely successful.
Digital Marketing
Chatbots are the customer-experience (CX) buzz technology of 2018, and there is no doubt that when implemented properly, they can improve CX for thousands of consumers, freeing up call centre staff to focus on higher-value conversations.
Digital Marketing
Mindshare and blockchain provider, Zilliqa, have partnered with MediaMath, Rubicon Project and Integral Ad Science to build a programmatic alliance on blockchain designed to address industry challenges in programmatic advertising.
Digital Marketing
It’s not uncommon for a person to leave their house without their loyalty cards. It is also not unheard of for person to leave home without their phone. But no one has yet to leave their home without their face.
Digital Marketing
AI-powered research, voice-based care instructions, ‘adjacent possible’ marketing principles, augmented reality on farms and eco-storytelling in immersive retail stores – they’re all in a day’s work for the innovation and digital team at The Woolmark Company.
Microsoft plans to pilot a blockchain-based digital ID platform that would allow users to control access to sensitive online information via an encrypted data hub.
Digital Marketing
Treasury Wine Estates is rolling out an augmented (AR) reality app portfolio for at least four of its wines globally after a US pilot across its 19 Crimes brand became one of its most successful marketing activations.
Digital Marketing
Cryptocurrency is the biggest game-changer to hit customer loyalty programs since the introduction of frequent flyer points more than 30 years ago.
Digital Marketing
The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.
Digital Marketing
Blockchain is rapidly capturing the imagination of the business community, exploding beyond its origins underpinning Bitcoin to become the proposed solution to all manner of transaction-based processes. Now one entrepreneur is planning on using it as the basis for a service that will connect businesses seeking promotional and affiliation services with influencers.
Digital Marketing
Even when Tamara Dull is home on her own, she is never really alone. Throughout her house are scattered more than 100 home AI devices and controllers that help her do everything from monitor and control her environment to buy groceries.
Digital Marketing
It’s time to challenge the assumption marketers have sole responsibility for deciding what the voice of a brand sounds like, Google strategist, Sam Payne, claims.
Digital Marketing
For years, marketers have talked about brands as having personalities. Now they have the tools to bring those brands to life – virtually at least.
Digital Marketing
Facial recognition promises to deliver a new era of personalised service at retailers and services providers – if only consumers could get past their fear of Big Brother.
Leadership
Delivering customer insight without cognitive bias, adding value to the in-moment experience and building commercial value are just some of the ways financial services executives believe artificial intelligence is going to transform their sector.
Digital Marketing
Driverless cars will very likely save lives and reduce congestion. But for those of us enslaved to the daily commute, they might also mean the emancipation of countless minutes and hours spent stuck behind the wheel. So what will we do with our regained time, now that we are no longer distracted with the task of actually driving?
Digital Marketing
Sydney-based startup, Hyper Anna, has secured $16 million in funding to fuel a global rollout of 'Anna', a virtual data scientist that taps into business intelligence and delivers real-time insights based on natural language requests.
Digital Marketing
Google-owned Nest Labs, the US smart home giant, is launching into Australia, bringing an array of connected home offerings and services into the market as part of its first Asia Pacific country launch - and using iSelect as the conduit.
Digital Marketing
Artificial intelligence-powered CRM will deliver more than US$1.1 trillion in new GDP impact globally and $19 billion in increased revenue in Australia over the next five years, as well as create 800,000 net-new jobs worldwide, a new report claims.
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing