Customer Experience Management
Following the release of its augmented reality (AR) pizza ordering offering late in 2018, Domino’s Pizza is again demonstrating investment in customer service technology by adding the ability to track orders via Google Assistant.
Digital Marketing
Tennis fans have the opportunity to play against the greatest tennis players in the world on a virtual Rod Laver Arena, thanks to a partnership between the Australian Open and Infosys.
Digital Marketing
Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.
Digital Marketing
Facebook is trialling augmented reality (AR) advertising units for selected advertisers on its news feed in the lead-up to Christmas.
Leadership
Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality experience.
Digital Marketing
The International Committee of the Red Cross (ICRC) has launched a new AR app to bring the reality of war closer to home for iOS app users.
Digital Marketing
Australian marketers must incorporate augmented reality (AR) and ensure mobile devices are key to strategy if they are to remain relevant in an immersive, machine driven and smartphone-dominated world.
Digital Marketing
More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.
Digital Marketing
Given our love of marketing and technology over at CMO, we decided to round-up five recent marketing programs based around the utilisation of augmented reality (AR) technology to see just how creative technology can get.
Digital Marketing
Dulux parent company, AkzoNobel, has brought mobile interactivity and repainting walls together with a new augmented reality (AR) app that allows consumers to dynamically re-colour walls using their mobile device.
Digital Marketing
The rise of wearable computing is changing how consumers interact with the world and how they will search for information in the future, the new chief of Blue Star Group’s Interactive marketing services division claims.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
With the world becoming more and more digitally focused, developing close relationships and real connections ...
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
The purpose of purpose - Brand science - CMO Australia
talking about the 4 p's:https://www.tripleclicks.co...
kigoma divin
The purpose of purpose - Brand science - CMO Australia
Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...
Tanya Sharma
Is design thinking the answer for the next generation of marketing?
Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...
Jules john
To DMP or not to DMP? - Marketing automation - CMO Australia