Augmented Reality (Ar)

Digital Marketing

BIG W taps Snapchat AR tech to animate toy catalogue

​Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.

Digital Marketing

Report: Retailers must up the speed, accessibility of ecommerce

Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's more, direct email marketing remains vital to get consumer attention.

Customer Experience Management

Domino's adds voice activation via Google Assistant

​Following the release of its augmented reality (AR) pizza ordering offering late in 2018, Domino’s Pizza is again demonstrating investment in customer service technology by adding the ability to track orders via Google Assistant.

Digital Marketing

Alibaba: New Retail model goes beyond e-commerce

Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.

Digital Marketing

Facebook launches AR advertising

Facebook is trialling augmented reality (AR) advertising units for selected advertisers on its news feed in the lead-up to Christmas.

Digital Marketing

5 great examples of augmented reality in marketing

Given our love of marketing and technology over at CMO, we decided to round-up five recent marketing programs based around the utilisation of augmented reality (AR) technology to see just how creative technology can get.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in