A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour.
Digital Marketing
Real estate group, Dexus has launched its ‘Brainwaves’ art installation in North Sydney, featuring wearables technology to detect brainwave activity and create an artistic visualisation of the changes projected onto the 16-metre lobby screen. The aim is to showcase how workspaces have an impact on work productivity.
Strategy
Emerging technologies, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR) and speech recognition, are changing experiences. For better or worse, these technologies have arrived, and customer expectations are rising because of them.
Social Media
Virtual reality (VR) has been in the market for around five years and, while it’s made an impact, we’re yet to see mass adoption on the consumer side. But on the business side, it’s maturing as companies embrace the possibilities of the immersive experience.
JCDecaux is the latest company to use virtual reality to promote its brand.
Digital Marketing
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.
Digital Marketing
Virtual reality (VR) is becoming a game changer in the events industry, pre and post event, said a leading events management company.
Digital Marketing
Virtual reality technology is being embraced by one Sydney hospital as a key way of allowing visitors and staff to better engage with redevelopment of the site.
Leadership
Far from it being a retail apocalypse, the proliferation of data and technology has pushed us into a retail renaissance, said Salesforce at Dreamforce this week.
Digital Marketing
The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).
Digital Marketing
As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.
Digital Marketing
The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.
Digital Marketing
Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.
Leadership
The CMO of realestate.com.au, says the property listing directory is taking serious leaps and bounds in its campaign and innovation strategies as part of its effort to boost customer engagement and stay ahead of its competitors.
Digital Marketing
A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.
Digital Marketing
The Internet of Things (IoT) is set to revolutionise our world, with a recent McKinsey report predicting almost 50 billion objects around us will be connected by 2020.
Digital Marketing
B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.
Leadership
The proliferation of disruptive and on-demand alcohol delivery methods is placing increasing pressure on traditional brewery companies like Anheuser-Busch InBev to rethink the ways they engage customers with their global beer brands.
Digital Marketing
Marketers may be ramping up for virtual reality, but a new study warns consumers aren’t quite ready for it.
Digital Marketing
The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.
Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
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Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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Google+ and Blogger cozy up with new comment system