The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).

As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.

The CMO of realestate.com.au, says the property listing directory ​is taking serious leaps and bounds in its campaign and innovation strategies as part of its effort to boost customer engagement and stay ahead of its competitors.

A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.

The Internet of Things (IoT) is set to revolutionise our world, with a recent McKinsey report predicting almost 50 billion objects around us will be connected by 2020.

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.

The proliferation of disruptive and on-demand alcohol delivery methods is placing increasing pressure on traditional brewery companies like Anheuser-Busch InBev to rethink the ways they engage customers with their global beer brands.

Marketers may be ramping up for virtual reality, but a new study warns consumers aren’t quite ready for it.

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.

In the past year, there’s been an augmented reality explosion as more brands embrace the technology offerings to boost customer engagement and create a buzz around their products.

Channel Seven viewers are being given the opportunity to watch the 2016 Olympic Games in Rio with a 360-degree view after the broadcaster announced it will offer virtual reality footage digitally.

Australia Zoo has partnered on a new virtual reality experience aimed at giving visitors a more interactive look at what it has to offer.

Companies and brands are quickly embracing VR as a viable concept to captivate customers and take their experiences to the next level.

It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.

Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.

Trying to ensure your sustainable brand message is heard in a heavily competitive marketplace means finding innovative and creative ways to engage customers. Kellogg’s digital marketing team has recently been on overdrive to succeed.

More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.