A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.

The Internet of Things (IoT) is set to revolutionise our world, with a recent McKinsey report predicting almost 50 billion objects around us will be connected by 2020.

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.

The proliferation of disruptive and on-demand alcohol delivery methods is placing increasing pressure on traditional brewery companies like Anheuser-Busch InBev to rethink the ways they engage customers with their global beer brands.

Marketers may be ramping up for virtual reality, but a new study warns consumers aren’t quite ready for it.

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.

In the past year, there’s been an augmented reality explosion as more brands embrace the technology offerings to boost customer engagement and create a buzz around their products.

Channel Seven viewers are being given the opportunity to watch the 2016 Olympic Games in Rio with a 360-degree view after the broadcaster announced it will offer virtual reality footage digitally.

Australia Zoo has partnered on a new virtual reality experience aimed at giving visitors a more interactive look at what it has to offer.

Companies and brands are quickly embracing VR as a viable concept to captivate customers and take their experiences to the next level.

It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.

Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.

Trying to ensure your sustainable brand message is heard in a heavily competitive marketplace means finding innovative and creative ways to engage customers. Kellogg’s digital marketing team has recently been on overdrive to succeed.

More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.

With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’

Virtual reality and shopping collide to provide eBay customers a world-first new VR shopping experience, and the future is now no longer about e-commerce, but v-commerce, says eBay’s CMO and senior director of retail innovation, Steve Brennen.

Microsoft demonstrated at Build how the Hololens could transform the sales process, bringing objects to life.

Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.

UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.