If you haven't been paying much attention to virtual reality, now might be a good time to start. In a series of announcements at Mobile World Congress in Barcelona this week, some of the biggest names in smartphones, consumer electronics and social media have given the technology a major boost.
A startup called Eyefluence aims to improve virtual and augmented reality with its eye-tracking technology. After an early glimpse at what the company's tech can do, it seems like a must-have for future headsets.
Digital Marketing
Retail is no longer about having the latest products on shelves in brick-and-mortar stores or having a cool website. Artificial intelligence and virtual reality are the new tools consumers will use to go shopping.
Social Media
The next time you watch a concert or other live event online, it could give you a 360-degree view.
This will be the year millions of gearheads put on VR/AR headsets to explore their alter-egos, play games or watch 3D content.
Leadership
The explosion of sensor technology is set to turn every product and service around us into a digital experience.
Digital Marketing
A new augmented reality app is hoping to shake-up the omni-channel retail industry by allowing consumers to view furniture and decor products in 3D in the context of their own homes.
Digital Marketing
Tourism Australia is tapping into a host of cutting-edge virtual reality and 360-degree mobile technologies as part of its latest marketing campaigns promoting Australia to the world.
Alphabet Inc.'s Google is focusing on virtual reality, creating a new division to work on the technology and moving the head of its product management team to run the operation.
Digital Marketing
The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.
Digital Marketing
More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.
Digital Marketing
Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.
Digital Marketing
Thanks to the rise of more affordable, accessible and sophisticated headsets from Oculus Rift, virtual reality is becoming an incredibly immersive way for brands to engage consumers and customers. Here, we highlight 10 recent examples of virtual reality in action during marketing campaigns and programs to see just how dynamic and creative usage can be.
Social Media
Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.
Digital Marketing
From drones playing football (for Pepsi) to augmented reality driving glasses (for Mini), Richard Dodgson takes us through his favourite inventive uses of tech in ad campaigns.
Digital Marketing
Qantas is extending its virtual reality initiative into fresh content, launching a 3D film experience of the Great Barrier Reef and Hamilton Island to promote the destination to customers.
On a cold day in New York, Google and Mattel summoned warm memories of childhood when they unveiled a modern take on the iconic View-Master toy.
Digital Marketing
Forget in-flight iPads; Qantas is about to pilot virtual reality goggles on the heads of its customers.
Digital Marketing
CMOs should be paying close attention to Microsoft’s new HoloLens technology as it is set to change the way consumers interact with brands, industry pundits claim.
Leadership
Virtual reality isn’t just for gamers. The emergence of inexpensive VR headsets such as Oculus Rift has created an opportunity for marketers to build an interactive 3D brand experience that truly engages the consumer’s senses.
The Oculus Rift's official consumer release is still months away, but that hasn't stopped developers from taking full advantage of VR's breathtaking potential.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
