The next time you watch a concert or other live event online, it could give you a 360-degree view.
The virtual reality revolution is almost here, and YouTube wants to be ready for it.
The Google-owned property is getting ready to roll out live 360-degree videos, according to Buzzfeed. This would allow users to watch live concerts and other events with a virtual reality headset or just pan around the scene with a mobile device. A launch date for the purported live 360-degree video service is unknown.
To get ready for live streaming, YouTube has been meeting with 360-degree camera makers, Buzzfeed says. What those conversations were about, however, is unclear.
As Buzzfeed points out, YouTube needs to overcome several challenges to create 360-degree video in real-time or near real-time, and conquering those could require coordination with the camera makers. 360-degree cameras are typically circular rigs carrying multiple cameras at once to capture every possible angle. Those separate camera captures are then stitched together with software after the fact to create the 360-degree experience. For live video to work, all that stitching would have to happen immediately and likely in a standardized way to help YouTube’s servers present the video properly.
YouTube’s 360-degree video effort began in March 2015 when it introduced the functionality for Android devices and HTML 5-enabled browsers. Then in May, Google introduced the Jump program, a comprehensive set of hardware and software tools to create 360-degree video for YouTube. Most recently, in November, YouTube introduced Google Cardboard support via the Android app. This feature allowed users to turn any video on the site into a Cardboard-compatible app at the tap of a button.
Why this matters: While YouTube’s 360-degree videos can be viewed on a mobile device, the most obvious use case for immersive videos would be virtual reality. This year, virtual reality promises to take off in a big way with the Oculus Rift headset rolling out in March, followed by the HTC Vive. Google is also getting more serious about virtual reality, with recent hints that the company wants to build its own virtual reality hardware—at least one that’s not made of cardboard.
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign