YouTube may get live 360-degree videos

The next time you watch a concert or other live event online, it could give you a 360-degree view.

The virtual reality revolution is almost here, and YouTube wants to be ready for it.

The Google-owned property is getting ready to roll out live 360-degree videos, according to Buzzfeed. This would allow users to watch live concerts and other events with a virtual reality headset or just pan around the scene with a mobile device. A launch date for the purported live 360-degree video service is unknown.

To get ready for live streaming, YouTube has been meeting with 360-degree camera makers, Buzzfeed says. What those conversations were about, however, is unclear.

As Buzzfeed points out, YouTube needs to overcome several challenges to create 360-degree video in real-time or near real-time, and conquering those could require coordination with the camera makers. 360-degree cameras are typically circular rigs carrying multiple cameras at once to capture every possible angle. Those separate camera captures are then stitched together with software after the fact to create the 360-degree experience. For live video to work, all that stitching would have to happen immediately and likely in a standardized way to help YouTube’s servers present the video properly.

A year in 360

YouTube’s 360-degree video effort began in March 2015 when it introduced the functionality for Android devices and HTML 5-enabled browsers. Then in May, Google introduced the Jump program, a comprehensive set of hardware and software tools to create 360-degree video for YouTube. Most recently, in November, YouTube introduced Google Cardboard support via the Android app. This feature allowed users to turn any video on the site into a Cardboard-compatible app at the tap of a button.

Why this matters: While YouTube’s 360-degree videos can be viewed on a mobile device, the most obvious use case for immersive videos would be virtual reality. This year, virtual reality promises to take off in a big way with the Oculus Rift headset rolling out in March, followed by the HTC Vive. Google is also getting more serious about virtual reality, with recent hints that the company wants to build its own virtual reality hardware—at least one that’s not made of cardboard.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in