Latest VR plans follows what the airline claims was a successful pilot of the technology in-flight and in first class lounges
Qantas is extending its virtual reality initiative into fresh content, launching a 3D film experience of the Great Barrier Reef and Hamilton Island to promote the destination to customers.
The airline has partnered with Samsung and rapid VR to produce the new film, which will be launched in select international lounges and flights from 27 June.
The latest 3D film plans also mark the extension of Qantas’ flight services to Hamilton Island from Melbourne from 27 June. The airline will also add two return flights per week and upgrade one of its current services between Brisbane and Hamilton Island.
The content plan comes after a three-month test pilot program offering VR headsets in-flight on A380 services, as well as in Sydney and Melbourne international first class lounges , which the company’s group executive for brand, marketing and corporate affairs, Olivia Wirth, said had been a success.
“Our virtual reality headsets have already proven a hit with our customers in our lounges and on some of our international flights,” she said.
“This is a fantastic way for us to give our customers a unique experience of the Great barrier Reef and Hamilton Island, which we expect will translate into more people choosing to visit the Whitsundays for their next holiday destination.”
Read more: Why virtual reality is opening a new world for customer interaction
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers