It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.

Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.

Trying to ensure your sustainable brand message is heard in a heavily competitive marketplace means finding innovative and creative ways to engage customers. Kellogg’s digital marketing team has recently been on overdrive to succeed.

More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.

With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’

Virtual reality and shopping collide to provide eBay customers a world-first new VR shopping experience, and the future is now no longer about e-commerce, but v-commerce, says eBay’s CMO and senior director of retail innovation, Steve Brennen.

Microsoft demonstrated at Build how the Hololens could transform the sales process, bringing objects to life.

Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.

UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.

Think VR isn't going mainstream? Then explain McDonald's Happy Meals turning into happy VR goggles in Sweden.

If you haven't been paying much attention to virtual reality, now might be a good time to start. In a series of announcements at Mobile World Congress in Barcelona this week, some of the biggest names in smartphones, consumer electronics and social media have given the technology a major boost.

A startup called Eyefluence aims to improve virtual and augmented reality with its eye-tracking technology. After an early glimpse at what the company's tech can do, it seems like a must-have for future headsets.

Retail is no longer about having the latest products on shelves in brick-and-mortar stores or having a cool website. Artificial intelligence and virtual reality are the new tools consumers will use to go shopping.

The next time you watch a concert or other live event online, it could give you a 360-degree view.

This will be the year millions of gearheads put on VR/AR headsets to explore their alter-egos, play games or watch 3D content.

The explosion of sensor technology is set to turn every product and service around us into a digital experience.

A new augmented reality app is hoping to shake-up the omni-channel retail industry by allowing consumers to view furniture and decor products in 3D in the context of their own homes.

Tourism Australia is tapping into a host of cutting-edge virtual reality and 360-degree mobile technologies as part of its latest marketing campaigns promoting Australia to the world.

Alphabet Inc.'s Google is focusing on virtual reality, creating a new division to work on the technology and moving the head of its product management team to run the operation.

The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.