Virtual reality provides platform to showcase Brisbane winter experiences

Tourism and Events Queensland launches campaign aimed at showcasing immersive experiences to Sydney and Melbourne consumers

Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.

The campaign is based around a series of six virtual reality experiences in Brisbane, which include Sunday sessions outdoors to sunset abseiling, a live gig at the new music venue, The Triffid, and running onto the ground at Suncorp Stadium.

As well as being uploaded on the Visit Brisbane YouTube Channel in 36-degree video format, the immersive experience videos will be showcased via Google Cardboard VR technology to consumers at the Bondi Farmer’s Market in Sydney and Prahan Markets in Melbourne on 27 June.

To take part, consumers will be asked to step inside a giant inflatable bubble set up in each location, and put on the Google Cardboard headset.

Tourism and Events Queensland CEO, Leanne Coddington, said the campaign was all about raising awareness of Brisbane’s winter lifestyle and diverse calendar of events.

“This partnership with Google Cardboard is an authentic and engaging way to connect with our southern neighbours and invite them north this winter,” she said.

“We’re delighted to see such a creative use of technology, which will give people a taste of Queensland,” added Google Australia head of mobile, Lisa Bora.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in