Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.
The campaign is based around a series of six virtual reality experiences in Brisbane, which include Sunday sessions outdoors to sunset abseiling, a live gig at the new music venue, The Triffid, and running onto the ground at Suncorp Stadium.
As well as being uploaded on the Visit Brisbane YouTube Channel in 36-degree video format, the immersive experience videos will be showcased via Google Cardboard VR technology to consumers at the Bondi Farmer’s Market in Sydney and Prahan Markets in Melbourne on 27 June.
To take part, consumers will be asked to step inside a giant inflatable bubble set up in each location, and put on the Google Cardboard headset.
Tourism and Events Queensland CEO, Leanne Coddington, said the campaign was all about raising awareness of Brisbane’s winter lifestyle and diverse calendar of events.
“This partnership with Google Cardboard is an authentic and engaging way to connect with our southern neighbours and invite them north this winter,” she said.
“We’re delighted to see such a creative use of technology, which will give people a taste of Queensland,” added Google Australia head of mobile, Lisa Bora.
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders