Tourism and Events Queensland launches campaign aimed at showcasing immersive experiences to Sydney and Melbourne consumers
Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.
The campaign is based around a series of six virtual reality experiences in Brisbane, which include Sunday sessions outdoors to sunset abseiling, a live gig at the new music venue, The Triffid, and running onto the ground at Suncorp Stadium.
As well as being uploaded on the Visit Brisbane YouTube Channel in 36-degree video format, the immersive experience videos will be showcased via Google Cardboard VR technology to consumers at the Bondi Farmer’s Market in Sydney and Prahan Markets in Melbourne on 27 June.
To take part, consumers will be asked to step inside a giant inflatable bubble set up in each location, and put on the Google Cardboard headset.
Tourism and Events Queensland CEO, Leanne Coddington, said the campaign was all about raising awareness of Brisbane’s winter lifestyle and diverse calendar of events.
“This partnership with Google Cardboard is an authentic and engaging way to connect with our southern neighbours and invite them north this winter,” she said.
“We’re delighted to see such a creative use of technology, which will give people a taste of Queensland,” added Google Australia head of mobile, Lisa Bora.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?
As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.
“Retail is not dead”. This was the bold statement made by, Michael Treff, president of Adidas’ digital creative agency, Code and Theory, at this year’s Cannes Lion festival of creativity.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism
Commercial.
Djordje Milutinovich
Understanding customer experience from the inside out
#debonostolelateralthinking
Ian Charles Carter
4 creative skills that will be useful forever - Business leadership - CMO Australia