JCDecaux courts advertisers with virtual reality tour of Sydney airport

Advertisers get a virtual look at airport touchpoints with new high-tech tour

JCDecaux is the latest company to use virtual reality to promote its brand.

A new virtual reality (VR) tour of Sydney airport has been created by the out-of-home advertising company for advertisers to experience its touchpoints throughout the airport environment.

The latest VR tour will take in both domestic and international terminals and is designed to replicate the passenger journey throughout the airport including check-in, departure gates, arrivals hall and exterior locations, including car parks. 

The high-tech approach allows JCDecaux to insert sample creative into the virtual tour so prospective advertisers can view their strategic positioning throughout the Sydney Airport environment.

The outdoor advertising specialist is investing in the new technology to appeal to advertisers looking wanting to attract premium customers in an environment where they have time for meaningful connections with brands.

“Our Sydney Airport VR site tour is an immersive experience that replicates the passenger environment for advertisers who are considering an airport campaign,” said Lucinda Milton, business director ANZ, JCDecaux Airport.

The Sydney Airport VR tour is the first in a series that is planned to include VR tours of other airports in its portfolio, which includes sites in Sydney and Perth in Australia, as well as Auckland, Christchurch and Queenstown in New Zealand.

“Using VR tours to showcase advertising in our airports is an Australian airport first for out-of-home [advertising] and demonstrates our ongoing commitment to partner with technology leaders to showcase our assets and deliver value for advertisers,” said Jeremy Howe, JCDecaux chief strategy and innovation officer.

JCDecaux has partnered with Catalyst VR, which specialises in virtual, augmented and mixed reality technology, to showcase a brand’s presence on its digital and static portfolio in and around the airport. The tour can be experienced by advertisers using VR headsets or existing mobile devices.

Jamie Gilroy, managing director at Catalyst VR said: “It’s a unique, immersive and realistic experience of what a passenger sees.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in