Latest AR/VR experiences launched in health and retail

Redbubble and Pfizer Australia announced new augmented and virtual reality campaigns respectively as part of enhanced customer and patient capabilities

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance  both customer and patience experience.

Releasing a new AR-enabled shopping experience app, global marketplace for independent artists, Redbubble, is offering customers the opportunity to see products come to life in their own homes as part of a ‘try before you buy’ experience.

Through the app, users can place virtual pillows on couches and chairs, move them around to see how they interact with lighting, zoom in to see fabric textures, compare colours and relate the product size to surrounding objects. The AR app also offers customers an opportunity to virtually try on T-shirts for the right fit and colour, test out what stickers look good on a laptop and try out prints and artworks on walls.

Healthcare company, Pfizer Australia, also jumped on the digital reality train this week, releasing a new virtual reality campaign to allow healthcare professionals to ‘step into the shoes’ of a Rheumatoid Arthritis (RA) sufferer.

Created by Webling Interactive in collaboration with Sudler Sydney, the new VR extension brings the former ‘living with RA’ consumer awareness TVC to life by virtually placing the viewer inside the shoes of an RA sufferer, to experience first-hand the hardships of living with RA. 

“This project is a compelling example of what happens when two leading agencies collaborate to bring their specialist talents to the table to deliver a best-in-class solution," Sudler Sydney managing director, Peter Bernard. "We can see many applications of this technology to achieve new insights for our clients and their customers.”

Webling Interactive MD, Deniz Nalbantoglu, said the challenge of this campaign was to find a way for health professionals to have a stronger understanding of the symptoms and experiences of RA sufferers, to ensure better communication with patients about their treatment goals.

“By virtually experiencing the hardships of living with RA, doctors and health care practitioners can truly empathise with their patients,” Nalbantoglu said. “We hope the VR experience assists health care professionals to experience RA symptoms as realistically as possible, and ensure they have a better appreciation of RA’s effect on their patients."

Doctors were able to try the VR experience at a recent Australian Rheumatology Association (ARA) conference in NZ, where an exit survey revealed that 100 per cent of medical professionals believed it truly reflected the daily RA struggle that their patients described.

Meanwhile 86 per cent believed patients would be more likely to speak to their rheumatologists about their symptoms after experiencing the virtual reality and 98 per cent said it would benefit RA patient’s family, carers and friends. 

The VR experience is being rolled out at selected Australian and international medical conferences throughout the remainder of 2017. 


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in