Latest AR/VR experiences launched in health and retail

Redbubble and Pfizer Australia announced new augmented and virtual reality campaigns respectively as part of enhanced customer and patient capabilities

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance  both customer and patience experience.

Releasing a new AR-enabled shopping experience app, global marketplace for independent artists, Redbubble, is offering customers the opportunity to see products come to life in their own homes as part of a ‘try before you buy’ experience.

Through the app, users can place virtual pillows on couches and chairs, move them around to see how they interact with lighting, zoom in to see fabric textures, compare colours and relate the product size to surrounding objects. The AR app also offers customers an opportunity to virtually try on T-shirts for the right fit and colour, test out what stickers look good on a laptop and try out prints and artworks on walls.

Healthcare company, Pfizer Australia, also jumped on the digital reality train this week, releasing a new virtual reality campaign to allow healthcare professionals to ‘step into the shoes’ of a Rheumatoid Arthritis (RA) sufferer.

Created by Webling Interactive in collaboration with Sudler Sydney, the new VR extension brings the former ‘living with RA’ consumer awareness TVC to life by virtually placing the viewer inside the shoes of an RA sufferer, to experience first-hand the hardships of living with RA. 

“This project is a compelling example of what happens when two leading agencies collaborate to bring their specialist talents to the table to deliver a best-in-class solution," Sudler Sydney managing director, Peter Bernard. "We can see many applications of this technology to achieve new insights for our clients and their customers.”

Webling Interactive MD, Deniz Nalbantoglu, said the challenge of this campaign was to find a way for health professionals to have a stronger understanding of the symptoms and experiences of RA sufferers, to ensure better communication with patients about their treatment goals.

“By virtually experiencing the hardships of living with RA, doctors and health care practitioners can truly empathise with their patients,” Nalbantoglu said. “We hope the VR experience assists health care professionals to experience RA symptoms as realistically as possible, and ensure they have a better appreciation of RA’s effect on their patients."

Doctors were able to try the VR experience at a recent Australian Rheumatology Association (ARA) conference in NZ, where an exit survey revealed that 100 per cent of medical professionals believed it truly reflected the daily RA struggle that their patients described.

Meanwhile 86 per cent believed patients would be more likely to speak to their rheumatologists about their symptoms after experiencing the virtual reality and 98 per cent said it would benefit RA patient’s family, carers and friends. 

The VR experience is being rolled out at selected Australian and international medical conferences throughout the remainder of 2017. 


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

Read more

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Latest Podcast

More podcasts

Sign in