Latest AR/VR experiences launched in health and retail

Redbubble and Pfizer Australia announced new augmented and virtual reality campaigns respectively as part of enhanced customer and patient capabilities

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance  both customer and patience experience.

Releasing a new AR-enabled shopping experience app, global marketplace for independent artists, Redbubble, is offering customers the opportunity to see products come to life in their own homes as part of a ‘try before you buy’ experience.

Through the app, users can place virtual pillows on couches and chairs, move them around to see how they interact with lighting, zoom in to see fabric textures, compare colours and relate the product size to surrounding objects. The AR app also offers customers an opportunity to virtually try on T-shirts for the right fit and colour, test out what stickers look good on a laptop and try out prints and artworks on walls.

Healthcare company, Pfizer Australia, also jumped on the digital reality train this week, releasing a new virtual reality campaign to allow healthcare professionals to ‘step into the shoes’ of a Rheumatoid Arthritis (RA) sufferer.

Created by Webling Interactive in collaboration with Sudler Sydney, the new VR extension brings the former ‘living with RA’ consumer awareness TVC to life by virtually placing the viewer inside the shoes of an RA sufferer, to experience first-hand the hardships of living with RA. 

“This project is a compelling example of what happens when two leading agencies collaborate to bring their specialist talents to the table to deliver a best-in-class solution," Sudler Sydney managing director, Peter Bernard. "We can see many applications of this technology to achieve new insights for our clients and their customers.”

Webling Interactive MD, Deniz Nalbantoglu, said the challenge of this campaign was to find a way for health professionals to have a stronger understanding of the symptoms and experiences of RA sufferers, to ensure better communication with patients about their treatment goals.

“By virtually experiencing the hardships of living with RA, doctors and health care practitioners can truly empathise with their patients,” Nalbantoglu said. “We hope the VR experience assists health care professionals to experience RA symptoms as realistically as possible, and ensure they have a better appreciation of RA’s effect on their patients."

Doctors were able to try the VR experience at a recent Australian Rheumatology Association (ARA) conference in NZ, where an exit survey revealed that 100 per cent of medical professionals believed it truly reflected the daily RA struggle that their patients described.

Meanwhile 86 per cent believed patients would be more likely to speak to their rheumatologists about their symptoms after experiencing the virtual reality and 98 per cent said it would benefit RA patient’s family, carers and friends. 

The VR experience is being rolled out at selected Australian and international medical conferences throughout the remainder of 2017. 


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

I think they are overpriced. Don't you think so? I won't buy them.

Donna Green

Apple Watch arrives April 24, some models top $10K

Read more

Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...

samried

How one energy company is giving itself a social media makeover

Read more

That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

Read more

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

Latest Podcast

More podcasts

Sign in