Stories by Azadeh Williams

Apps have to fire up instantly, present options for solving consumer problems and work intuitively or businesses risk losing customers to competitors, according to a recent report by CA Technologies.

With Apple’s new smartwatch release date only weeks away, the pressure is on big brands to align their app development with the wearable’s global media frenzy. But are marketers being too quick to jump on the smartwatch bandwagon?

Supermarket giant, Woolworths, is set to be one of the first apps available for Apple’s new smartwatch when it launches in Australia on 24 April.

The days of Mad Men are well and truly over, when marketers would sit around and simply ‘make something up’ and continue to use that for a decade, said SLI Systems CMO, Tim Callan. Now, it is all about being nimble, agile and responsive to market trends.

Companies face fierce internal resistance to change basic organisational and omni-channel strategies to improve their customer approach, a recent study released by The Economist Intelligence Unit claims.

Loyalty programs have not adapted to the digital age and are failing to engage customers, according to a recent study by Capgemini Consulting. The report, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age, identified participation rates in loyalty programs are frequently low, with 89 per cent of social media opinions on loyalty programs reported as negative.

There are many ways you can expose products to the relevant customer without it being creepy, according to Ebay’s head of customer engagement, Harvey Sanchez.

Data is the new bacon and we have an unhealthy obsession with it, according to director of KNA Insights and Analytics Solution Center at Kellogg, Aaron Fetters.

Australian businesses are behind global competitors when it comes to digital technology usage, according to recent figures released by Accenture.

Australian firm, Forethought, has been granted a US patent for a new technology that implicitly measures discrete emotions in brands, equipping marketers and creatives with a powerful lens to affect their consumers’ behaviour.

Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.

In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function.

One of Australia’s leading out-of-home advertising providers claims Australian advertisers can significantly improve the efficacy of their campaigns by applying neuroscience to their creative digital strategies.

When it comes to today’s CMO, there is no one-size-fits-all skillset. But a new study by Forbes Insights has revealed marketing chiefs are now falling into six clearly defined personas.