Stories by Azadeh Williams

Social Media

Digital and social transformation: From doing to being

Less than 10 per cent of businesses globally have managed to build an intelligent enterprise capitalising on new technology and service capabilities, according to PricewaterhouseCoopers' senior manager of digital intelligence, Tim Lovitt.

Social Media

5 lessons in smarter mobile customer engagement

Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.

Digital Marketing

How Yatango is giving power back to the customer

With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.

Social Media

Faster fashion with new e-commerce technology

With the online fashion space saturated with content, the pressure is on retailers to find innovative ways to engage effectively with consumers. One e-commerce site, Stylematch, has adopted a ground-breaking way to leverage content aggregation, curation as well as customer engagement.

Digital Marketing

Oracle: Marketers must create a digital dialogue with consumers

We are living in an increasingly digital age where consumers have more power, and there are more marketing tools to address them than ever before. But according to senior manager of strategic consulting at Oracle Marketing Cloud, Christian Hyland, said marketers are torn between meeting customer demand and the challenge to deliver hard ROI quickly.

Leadership

Report reveals Australia faces digital skills shortage

A recent survey has shown Australian businesses are facing a significant competitive disadvantage through a digital skills shortage and while organisations seem very aware of it, they lack the strategy to address the shortfall.

Social Media

How News Corp is growing its digital audience

The new content-heavy digital age is pulling publishers away from traditional, marketing strategies towards building strategic and highly targeted communities using their own channels.

Leadership

How to win in a world of hyperadoption

Ubiquitous connectivity, cloud architecture, big data and artificial intelligence are the four enabling technologies expanding our digital capabilities and driving modern consumer experience, a new report claims.

Leadership

Why a good training program will keep marketers competitive

As the digital space evolves at an increasing pace, the demand for marketers to keep up means organisations cannot afford to be complacent. For brands to simply survive let alone thrive in the digital space, training needs to be both timely, relevant and current.

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Gartner: Digital isn't enough of a superpower for CMOs anymore

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CMO's top 8 martech stories for the week - 9 June 2022

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Creating a marketplace for wellness

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​Catchoftheday launches fee-based online shopping club

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Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

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