Stories by Azadeh Williams

CMO50 2017 #26-50: Lisa Winn

A recent move to ‘graffiti’ the iconic King Cross billboard and make a political ‘yes’ campaign heard as part of a mission to support marriage equality is just one of many innovative and creative decisions made by Coca Cola’s South Pacific marketing director.

CMO50 2017 #26-50: Kellie Cordner

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.

CMO50 2017 #26-50: John Arnott

As a customer-centric organisation, ING recently embarked on a number of innovative and customer-led initiatives that help drive engagement, boost loyalty and customer satisfaction.

CMO50 2017 #26-50: Cameron Pearson

A global specialist, integrated travel insurance, medical assistance and employee assistance provider in one, it’s no wonder Cover-More Group’s chief of strategy and innovation, Cameron Pearson, is always looking at fresh ways to ensure the brand’s three core capabilities work in synergy together in the face of growing global market demand for standalone medical assistance and employee assistance providers.

Leadership

CMO interview: How to market a law firm in the digital age

Law firms are still coming to terms with the new digital landscape and many are still struggling with the concept of having to actually promote their professional services, so the role of marketing is more important to firms than ever before, Holman Webb Lawyers’ chief marketing and corporations relations officer, Adriana Giometti, says.

Digital Marketing

LoyaltyX launches new blockchain loyalty project with UNSW

Experimental loyalty agency, LoyaltyX, and the University of NSW (UNSW) have partnered on an innovative blockchain loyalty research project, giving students an opportunity to earn ‘Ethercryptocurrency’ at the checkout of participating merchants simply by scanning a barcode in their digital wallet.

Digital Marketing

How BizCover is boosting search advertising success

The highly competitive finance and insurance sector demands effective marketing campaigns to get noticed from the crowd, which is what comparison site BizCover decided to do to turn around its keyword optimisation strategy. It recently integrated Marin Software’s offerings to better streamline a scalable solution, and experienced better than anticipated results.

Leadership

Report: Brands embracing tech have happier customers

World-leading brands that maintain the highest level of customer experience satisfaction are more than twice as likely than others to employ comprehensive, leading-edge technology solutions, a new global study found.

Digital Marketing

8 brands using voice activation to boost brand engagement

The new voice-activated era is driving more brands to launch innovative marketing campaigns, with some reaping more success than others. We take a look at 8 brands who are leveraging voice-activation to boost engagement and drive customer experience.

Leadership

Who is getting sales and marketing alignment right

The need for alignment between sales and marketing has become obvious. But as reports show, there is still a long way to go in achieving a radical shift in thinking to achieve a more collaborative relationship.

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

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CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

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AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

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Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

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