Stories by Azadeh Williams

A recent move to ‘graffiti’ the iconic King Cross billboard and make a political ‘yes’ campaign heard as part of a mission to support marriage equality is just one of many innovative and creative decisions made by Coca Cola’s South Pacific marketing director.

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.

As a customer-centric organisation, ING recently embarked on a number of innovative and customer-led initiatives that help drive engagement, boost loyalty and customer satisfaction.

A global specialist, integrated travel insurance, medical assistance and employee assistance provider in one, it’s no wonder Cover-More Group’s chief of strategy and innovation, Cameron Pearson, is always looking at fresh ways to ensure the brand’s three core capabilities work in synergy together in the face of growing global market demand for standalone medical assistance and employee assistance providers.

Law firms are still coming to terms with the new digital landscape and many are still struggling with the concept of having to actually promote their professional services, so the role of marketing is more important to firms than ever before, Holman Webb Lawyers’ chief marketing and corporations relations officer, Adriana Giometti, says.

The social media outcry over an advertisement for Dove body wash showing a black woman removing her top to reveal a white woman was too harsh on the brand, several creative experts are claiming.

The future holds a generation of socially-connected Internet ‘addicts’ that expect a more human and authentic digital experience, a new report has found.

Experimental loyalty agency, LoyaltyX, and the University of NSW (UNSW) have partnered on an innovative blockchain loyalty research project, giving students an opportunity to earn ‘Ethercryptocurrency’ at the checkout of participating merchants simply by scanning a barcode in their digital wallet.

Cricket Australia has appointed PepsiCo's former head of sports marketing as its head of the Big Bash League, replacing Anthony Everard who was promoted to executive general manager of leagues and events.

The highly competitive finance and insurance sector demands effective marketing campaigns to get noticed from the crowd, which is what comparison site BizCover decided to do to turn around its keyword optimisation strategy. It recently integrated Marin Software’s offerings to better streamline a scalable solution, and experienced better than anticipated results.

World-leading brands that maintain the highest level of customer experience satisfaction are more than twice as likely than others to employ comprehensive, leading-edge technology solutions, a new global study found.

The new voice-activated era is driving more brands to launch innovative marketing campaigns, with some reaping more success than others. We take a look at 8 brands who are leveraging voice-activation to boost engagement and drive customer experience.

Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience.

IBM has acquired Sydney-based boutique agency, Vivant Digital, as part of a strategy to extend the design expertise, business talent and digital transformation capabilities of IBM iX

The need for alignment between sales and marketing has become obvious. But as reports show, there is still a long way to go in achieving a radical shift in thinking to achieve a more collaborative relationship.