Stories by Azadeh Williams

Inbound marketing is no longer the small companies’ answer to big marketing budgets and is being embraced by bigger businesses to attract more bite to their marketing spread, a recent report found.

Mobile devices have become a powerful way for marketers to leverage key customer geo-location data and gain deeper insights into consumer behaviour, according to experts from mobile ad platform, InMobi.

The proliferation of technology, data and social media has created an increasingly complex environment for marketers to optimise brand awareness at every customer touch point.

Innovation is valued more by smaller Australian businesses than larger ones, according a receent Commonwealth Bank research report found.

Outdoor advertising media company Adshell announced it switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways.

oOh! Media has claimed a world-first in out-of-home (OOH) engagement with the launch of its sensory-driven interactive retail screens.

Japanese retailer UNIQLO has rolled out its first-ever neuroscience fashion campaign that matches clothing selection to consumer’s moods.

A new report showing soaring social media IM usage and greater app engagement means the pressure is on for brands to generate more creative content consumers actually want to share.​

The rapid evolution of digital, mobile and social technologies has propelled the financial industry into an era of transformative agility and adaptability.

Speaking at Salesforce’s Dreamforce in San Francisco Alba alongside YouTube CEO, Susan Wojcicki,​ Hollywood actress turned entrepreneur, Jessica Alba, revealed the key ways she grew her billion-dollar natural product venture, the Honest Company.

As customers look for consistent yet relevant brand experiences wherever and whenever they interact with them, the pressure is on marketers to find innovative and creative ways to keep campaigns locally relevant, while maintaining a consistent sense of brand ownership globally.

Adshel has unveiled a new out-of-home ad campaign that connects social and digital channels as part of a marketing initiative for travel group, helloworld.

The recent growing number of social media campaign disasters has sparked Australasian reputation management expert and PR author, Gerry McCusker’s consultancy, Engage ORM, to launch The Drill, a simulation platform that replicates trans-media crises, and allows brands, companies and government agencies to practice and learn how to cope with, and counter, social media crises in real-time.

AMP Limited Chairman Mr Simon McKeon AO announced former Best & Less CEO and Telstra CMO, Holly Kramer, will join the AMP Limited Board as a non-executive director.

Digital transformation is one of the key drivers behind leading fitness and music provider Les Mills strategy to leverage customer engagement with over 17,000 clubs around the world, according to Les Mills International CIO, Aaron O’Brien.