Adshel launches helloworld's first connected social and digital OOH experience

The out-of-home media company launches new innovative social media initiative for travel group helloworld

Adshel launches helloworld's first connected social and digital OOH experience
Adshel launches helloworld's first connected social and digital OOH experience

Adshel has unveiled a new out-of-home ad campaign that connects social and digital channels as part of a marketing initiative for travel group, helloworld.

Partnering with over 60 countries and more than 75 Instagrammers, helloworld created an Instagram relay - #helloworldRELAY - that captured countries, cities, people and places, through creative and inspiring images in late September.

Supporting the relay, which was held on World Tourism Day on 27 September, the campaign captured live content from the #helloworldRELAY hashtag and distributed dynamic updates across Adshel’s Sydney Trains digital screens, engaging audiences and encouraging them to interact and share their own experiences and photos.

“This campaign is using digital platforms to show a unique perspective on global travel," Adshel sales and marketing director, David Roddick, said. "By pulling dynamic, live and location-based social media feeds onto our digital screens, Adshel Live is bringing the virtual relay to life in a way that has never been possible out-of-home before.”

The Adshel campaign also allowed commuters to interact with the digital screens and view travel deals to various destinations across the world.

Helloworld chief marketing officer, Kim Portrate, said beyond the relay, the travel company is also thrilled to be collaborating with Adshel in an exclusive one-year partnership that will see the company further utilise emerging digital and data technologies.

“This has been a herculean project and Adshel has given us the perfect platform to visualise and distribute these truly inspiring destinations,” Portrate, added. “Adshel’s digital screen network offered a national solution that will create social media buzz and inspire people to book their next holiday.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in