The out-of-home media company launches new innovative social media initiative for travel group helloworld
Adshel has unveiled a new out-of-home ad campaign that connects social and digital channels as part of a marketing initiative for travel group, helloworld.
Partnering with over 60 countries and more than 75 Instagrammers, helloworld created an Instagram relay - #helloworldRELAY - that captured countries, cities, people and places, through creative and inspiring images in late September.
Supporting the relay, which was held on World Tourism Day on 27 September, the campaign captured live content from the #helloworldRELAY hashtag and distributed dynamic updates across Adshel’s Sydney Trains digital screens, engaging audiences and encouraging them to interact and share their own experiences and photos.
“This campaign is using digital platforms to show a unique perspective on global travel," Adshel sales and marketing director, David Roddick, said. "By pulling dynamic, live and location-based social media feeds onto our digital screens, Adshel Live is bringing the virtual relay to life in a way that has never been possible out-of-home before.”
The Adshel campaign also allowed commuters to interact with the digital screens and view travel deals to various destinations across the world.
Helloworld chief marketing officer, Kim Portrate, said beyond the relay, the travel company is also thrilled to be collaborating with Adshel in an exclusive one-year partnership that will see the company further utilise emerging digital and data technologies.
“This has been a herculean project and Adshel has given us the perfect platform to visualise and distribute these truly inspiring destinations,” Portrate, added. “Adshel’s digital screen network offered a national solution that will create social media buzz and inspire people to book their next holiday.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers