The outdoor advertising media company's new digital screens are set to allow brands to broadcast more localised messages
Outdoor advertising media company, Adshel, has switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways.
Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld, Singtel Optus, TAG Heuer and Telstra.
Adshel group sales and marketing director, David Roddick, claimed the new network is exactly what advertisers have been missing.
“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live," he said. "We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations.
“We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities.”
Representing TAG Heuer, Mediacom’s IP&I director, Brittany Crowley, said Adshel Live is an important addition to the media mix to amplify its luxury watch brand into the highly competitive Christmas retail period.
"The digital network achieves mass reach nationally; delivering the highest quality visual with time of day and location targeted messaging, leading to deeper engagement and higher recall," she said. "The premium locations of the network also mean we are able to deliver the brand message to the relevant affluent and high frequency audience.
"Adshel’s overall product suite allows us to deliver dominance in the most relevant locations, identified through Helix Persona audience segment targeting, and execute a high impact campaign with additional shelter wraps and consecutive street furniture placements.”
Integrated travel company, Helloworld, has already signed a year-long partnership with Adshel and its CMO, Kim Portrate, revealed it will use the network dynamically to offer consumers inspirational content and exclusive travel deals and offers over the next 12 months.
“Helloworld Limited partnered with Adshel to launch the #helloworldRELAY in late September," she said. "The networks inherent flexibility and agility makes it possible to share inspirational content, deals and promotions with consumers in real time. This unique and dynamic advertising platform gives us much more than an opportunity to share visually inspiring destinations to the consumer, the Adshel Live product offered Helloworld a national solution to share amazing deals with Australian travellers in and around our agents locations across metro and regional Australia, using the latest digital and data technology in out-of-home.”
Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focussed on innovation and customer insights.
The launch of Adshel’s national digital network in Australia follows the announcement that Adshel will be expanding its recently launched digital network in Auckland to key cities Christchurch and Wellington.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Outdoor advertising media company Adshell announced it switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways.
'Adshel Live' launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld Limited, Singtel Optus, TAG Heuer and Telstra.
Adshel group sales and marketing director, David Roddick said the new network is exactly what advertisers have been missing.
“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live," he said. "We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations.
“We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities.”
Representing TAG Heuer, Mediacom’s IP&I director, Brittany Crowley said Adshel Live is an important addition to the media mix to amplify its luxury watch brand into the highly competitive Christmas retail period.
"The digital network achieves mass reach nationally; delivering the highest quality visual with time of day and location targeted messaging, leading to deeper engagement and higher recall," she said. "The premium locations of the network also mean we are able to deliver the brand message to the relevant affluent and high frequency audience.
"Adshel’s overall product suite allows us to deliver dominance in the most relevant locations, identified through Helix Persona audience segment targeting, and execute a high impact campaign with additional shelter wraps and consecutive street furniture placements.”
Integrated travel company, Helloworld Limited, has already signed a year-long partnership with Adshel and Helloworld Limited’s CMO, Kim Portrate, revealed it will use the network dynamically to offer consumers inspirational content and exclusive travel deals and offers over the next 12 months.
“Helloworld Limited partnered with Adshel to launch the #helloworldRELAY in late September," she said. "The networks inherent flexibility and agility makes it possible to share inspirational content, deals and promotions with consumers in real time. This unique and dynamic advertising platform gives us much more than an opportunity to share visually inspiring destinations to the consumer, the Adshel Live product offered helloworld a national solution to share amazing deals with Australian travellers in and around our agents locations across metro and regional Australia, using the latest digital and data technology in out-of-home.”
Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focussed on innovation and customer insights.
The launch of Adshel’s national digital network in Australia follows the announcement that Adshel will be expanding its recently launched digital network in Auckland to key cities Christchurch and Wellington.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
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