Adshel rolls out new OOH roadside digital network across 270 Aussie locations

The outdoor advertising media company's new digital screens are set to allow brands to broadcast more localised messages

Outdoor advertising media company, Adshel, has switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways.

Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld, Singtel Optus, TAG Heuer and Telstra.

Adshel group sales and marketing director, David Roddick, claimed the new network is exactly what advertisers have been missing.

“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live," he said. "We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations.

“We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities.”

Representing TAG Heuer, Mediacom’s IP&I director, Brittany Crowley, said Adshel Live is an important addition to the media mix to amplify its luxury watch brand into the highly competitive Christmas retail period.

"The digital network achieves mass reach nationally; delivering the highest quality visual with time of day and location targeted messaging, leading to deeper engagement and higher recall," she said. "The premium locations of the network also mean we are able to deliver the brand message to the relevant affluent and high frequency audience.

"Adshel’s overall product suite allows us to deliver dominance in the most relevant locations, identified through Helix Persona audience segment targeting, and execute a high impact campaign with additional shelter wraps and consecutive street furniture placements.”

Integrated travel company, Helloworld, has already signed a year-long partnership with Adshel and its CMO, Kim Portrate, revealed it will use the network dynamically to offer consumers inspirational content and exclusive travel deals and offers over the next 12 months.

“Helloworld Limited partnered with Adshel to launch the #helloworldRELAY in late September," she said. "The networks inherent flexibility and agility makes it possible to share inspirational content, deals and promotions with consumers in real time. This unique and dynamic advertising platform gives us much more than an opportunity to share visually inspiring destinations to the consumer, the Adshel Live product offered Helloworld a national solution to share amazing deals with Australian travellers in and around our agents locations across metro and regional Australia, using the latest digital and data technology in out-of-home.”

Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focussed on innovation and customer insights.

The launch of Adshel’s national digital network in Australia follows the announcement that Adshel will be expanding its recently launched digital network in Auckland to key cities Christchurch and Wellington.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Outdoor advertising media company Adshell announced it switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways.

'Adshel Live' launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld Limited, Singtel Optus, TAG Heuer and Telstra.

Adshel group sales and marketing director, David Roddick said the new network is exactly what advertisers have been missing.

“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live," he said. "We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations.

“We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities.”

Representing TAG Heuer, Mediacom’s IP&I director, Brittany Crowley said Adshel Live is an important addition to the media mix to amplify its luxury watch brand into the highly competitive Christmas retail period.

"The digital network achieves mass reach nationally; delivering the highest quality visual with time of day and location targeted messaging, leading to deeper engagement and higher recall," she said. "The premium locations of the network also mean we are able to deliver the brand message to the relevant affluent and high frequency audience.

"Adshel’s overall product suite allows us to deliver dominance in the most relevant locations, identified through Helix Persona audience segment targeting, and execute a high impact campaign with additional shelter wraps and consecutive street furniture placements.”

Integrated travel company, Helloworld Limited, has already signed a year-long partnership with Adshel and Helloworld Limited’s CMO, Kim Portrate, revealed it will use the network dynamically to offer consumers inspirational content and exclusive travel deals and offers over the next 12 months.

“Helloworld Limited partnered with Adshel to launch the #helloworldRELAY in late September," she said. "The networks inherent flexibility and agility makes it possible to share inspirational content, deals and promotions with consumers in real time. This unique and dynamic advertising platform gives us much more than an opportunity to share visually inspiring destinations to the consumer, the Adshel Live product offered helloworld a national solution to share amazing deals with Australian travellers in and around our agents locations across metro and regional Australia, using the latest digital and data technology in out-of-home.”

Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focussed on innovation and customer insights.

The launch of Adshel’s national digital network in Australia follows the announcement that Adshel will be expanding its recently launched digital network in Auckland to key cities Christchurch and Wellington.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

Read more

Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

Read more

Yes Iggy, I totally agree.Quite frankly any MD who claims "....Everything has an ROI." is simply naïve and ignorant.I'm reminded of Educa...

Philip Macleod

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in