New code of practice launched to protect consumer data

Data Governance Australia’s new code of practice is set to mark a country-first step in self-regulating the practice of data governance across Australia

Data Governance Australia (DGA) has launched a new code of practice, set to be a national-first in self-regulating the practice of data governance across all Australian businesses, outlining the use, collection and management of data.

Despite the existence of international standards and local laws, which set requirements for elements of data governance, there has been no comprehensive Australia-wide minimum benchmark in place to date to guide organisations in appropriate collection, use, and management of data.

Based on global best practice, the new code is designed to ensure companies handle data both legally and ethically and contains provisions to regulate a suite of pressing issues including: No harm, honest and transparency, fairness, choice, accuracy and access, accountability, compliance, security and compliance.

By driving better transparency and allowing consumers to know what is happening with their data, the new benchmark aims to put the interests of consumers first and enabling more trust between consumers and organisations.

According to DGA chairman, Graeme Samuel, who led the multi-industry group of data governance professionals responsible for developing the code, the ambition is to set the minimum standards for managing data governance across all Australian organisations across all industries. Importantly, the code represents a positive leap in the right direction, especially given today's increasing data-driven business environment.

“The code of practice represents a genuine step forwards in data management in Australia. For the first time, we have a comprehensive benchmark for all organisations in how they collect, use and manage data for consumers,” Samuel said. “The transparency that this code provides should help bolster consumer trust in organisations that have signed up to the code of practice.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in