Leadership News, Features, and Interviews

Leadership

4 ways Indeed tackles marketing talent

Effective talent management in one country is challenging enough for any modern marketer, but add 60 different countries and 29 languages, and it becomes no mean feat.

Leadership

​News Corp confirms former Woolworths marketer as new CMO

News Corp Australia’s managing director of metro and regional publishing Damian Eales announced the appointment of former Woolworths and Coles marketing executive​ Tony Phillips as the company’s new chief marketing officer. ​

Leadership

Michael Hill gets a new CMO

Michael Hill International has appointed a new chief marketing officer to help cement its market position and brand equity.

Leadership

How this CMO turned a product-centric financial firm into a customer-centric business

It’s a journey many marketers will be familiar with, if not already on: How to turn a product-centric, sales-led organisation into one that’s customer-centric and engagement driven. For Stephen Ingledew, MD of marketing and customers at UK-based Standard Life, that transformation effort has involved harnessing technology, investing in data analytics and fresh skillsets and importantly, breaking down internal barriers to embrace cross-functional, agile working.

Leadership

5 secrets to tracking your marketing spend

While many CMOs are focused on tracking data to gain deeper customer insights, marketing leaders, experts and analysts say it’s vital they don’t forget the importance of staying on track with marketing spend. We speak to marketing leaders, experts and analysts to find out the secrets to a successful budget metrics strategy.

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Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

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Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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