Leadership News, Features, and Interviews

IAG’s new Customer Labs division is looking to extend the commercial reach of its Ambiata analytics subsidiary as a service product offering as part of a raft of data-led initiatives over the next 12 months.

Medibank’s number one priority must be to prioritise customers’ needs and outcomes if it’s to restore brand trust and halt member attrition, its CEO says.

AMP’s chief has emphasised the financial services group’s ongoing quest to realign its operational model and employee rewards around customer experience and needs during the group’s half-yearly results announcement.

The age of digital disruption hasn’t just seen technology’s star rise in the marketing function; it’s also placed a firm emphasis on agility. And with consumer expectations only expected to increase, experts believe the future of work for marketers is one where things are even more dynamic and collaborative.

Tip Top’s marketing and innovation leader, Graeme Cutler, is the first to admit the bread business isn’t an easy one to be in.

ASX-listed ISP, Spirit Telecom, has brought on a new chief marketing officer as well as chief operating officer to join its executive team.

There are six core behaviours brands are using to successfully navigate the impact of technology on human experience and consumer interactivity, Landor’s executive director of South East Asia and Japan, Simon Bell, claims.

How you plan your journey towards digital transformation, the alliances you make and routes you take, will directly impact how you enjoy the destination, Stockland’s CMO claims.

The online financial services sector is increasingly competitive, putting pressure on providers to boost efficiency and streamline processes in order to drive customer acquisition.

Shifting marketing and communication practices from a product-oriented focus to a more holistic approach is what’s needed in today’s disruptive and evolving health and fitness industry, according to Runtastic CMO Stephanie Peterson.

Caterpillar’s marketing communications manager and certified brand advocate, Connie LaFlamme unveiled how the brand revived its relatively untapped compact and small equipment market segment and revived its customer engagement strategy to boost sales and revenue.

The Commonwealth Bank has highlighted stronger customer engagement and support along with innovation for delivering a 2 per cent increase in net profit for its full-year results for the financial year to 30 June 2016.

The past decade has seen an explosion of subscription-based business models such as Salesforce.com, Netflix and Spotify, and their popularity is proof customers are renting over purchasing more than ever before.

Any organisation wanting to make the change to a more customer-led business needs to factor in the human element if they’re to be successful, Thomas Cook UK’s leader of business improvement claims.

Meliá Hotels teams with Accenture to personalize the customer experience using digital tools

When you are battling a competitor valued at US$62.5 billion, any edge you gain may prove crucial in securing your position. Such is the situation for Sydney-based taxi booking service, Ingogo, which is tapping design thinking in order to compete in the broader point-to-point transportation market against US-based behemoth, Uber.

Marketing might be steadily gaining ground in the c-suite, but the relatively short lifespan of the CMO when they reach this position shows there’s plenty of volatility around the role globally and locally.

Conflict between marketing objectives and procurement can result in poor budget decisions and stifled brand growth. So how can organisations ensure things run more collaboratively?

Product marketing and marketing operations skillsets are “criminally under hired” by organisations today, according to the CMO of ecommerce software company, SLI Systems.

IAB Australia’s new CEO is taking to the streets and staging a series of meetings across the country in order to gain better insights into the association’s role in supporting digital businesses.

At Adobe’s flagship Digital Marketing Summit, executive VP and general manager of digital marketing, Brad Rencher, proclaimed the rise of a third wave of enterprise transformation where experience is the competitive advantage.