Digital Marketing News, Features, and Interviews

Adobe has unveiled a raft of new personalisation and mobile management features across its Marketing Cloud solutions stack, along with better cross-platform integration, in a bid to shore up its position as an all-in-one marketing technology provider.

Content marketing is on the tip of most marketers’ tongues right now, but it wasn’t until a decision to implement a marketing automation solution that the team at LexisNexis understood why.

The Privacy Amendment (Privacy Alerts) Bill is back on the government agenda after it had a first reading in the Senate this week.

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Marketers increasingly adopting a data-driven approach should be wary of misleading or poor data, a leading analytics consultancy claims.

Adopting a united and lifecycle-based view of customers is the cornerstone of Audi’s plan to become the number one luxury car brand in Australia by 2020.

Programmatic advertising platform vendor, AppNexus, has set-up shop in Australia and announced several local customers in a bid to drive growth across the Asia-Pacific region.

NRMA Insurance has used the Oculus Rift virtual reality headset to promote car safety at a new exhibit in Sydney's CBD.

Australian marketers continue to struggle with attaining a single view of their customer as well as identify their worth, with nearly half citing ROI metrics as their top challenge this year, a new report claims.

A huge amount of hype has arisen around the negative impact smartphones are having on the bricks-and-mortar retail model. However, new research from Accenture is indicating the opposite: That customers are in fact increasingly researching retail purchases online first, before heading into the store to buy them.

British Gas is using analytics from SAS to tailor its product and service offerings to customers.

Telstra's chief marketing officer, Mark Buckman, will join the telco's executive committee effective immediately. Telstra announced this morning that Buckman's role will be expanded to group managing director, media and marketing.

Foxtel's Fox Footy channel has launched a new marketing campaign using wearable technology to give AFL fans a more sensory experience of the game.

An investigation by the Australian Privacy Commissioner, Timothy Pilgrim, and the Australian Communications and Media Authority (ACMA) has concluded that Telstra breached three National Privacy Principles (NPPs) after 15,775 phone numbers, names and home addresses contained in spreadsheets were found online via a Google search in May 2013.

Programmatic advertising technology provider, RadiumOne, has set-up shop in Australia and revealed ninemsn as its first publisher customer.

Australian online tailor, InStitchu, is rolling out 3D body scanners across the country to help men find the perfect suit fit.

Protecting privacy was on the minds of almost all the dignitaries assembled in Hanover, Germany, on Sunday night to open this year's Cebit trade show, the theme of which is "datability," or big data with responsibility.

Personalisation is the current catchcry of marketers looking for a way to better demonstrate value to their customers. For the marketing team behind the Best Western group, it’s also the personality of each member location that provides the foundation for brand and customer success.

As tech companies increasingly rely on analyzing and selling user data to boost revenue, trust is emerging as one of the defining issues of the year for the IT sector.

Media company Getty Images had made about 35 million of its images embeddable in order to start gathering data and better monetize usage of its material, the company said on Thursday.

Large and medium-sized organisations are getting ready for Australia’s new privacy laws but concerns remain across the industry that smaller businesses still don’t appreciate the significance of the new legislation.