Digital Marketing News, Features, and Interviews

Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system.

More than two-thirds of adults trust brand or product recommendations from friends and family but are suspicious of brands served up through website and text-based advertising, a new survey claims.

This week's round-up of marketing news around the globe looks at why CMOs are analytically challenged, the rockers of content marketing, mobile tagging and more

Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.

Greg Smith is The Co-op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.

When your sole customer touchpoint is an email address, it’s only natural your marketing strategy will rely heavily on digital marketing. So for Hoyts Kiosk, investing in a comprehensive and customised email marketing platform was not only a no-brainer, but a decision that has boosted customer acquisition and retention, and helped to drive rapid growth in the company.

The UK-based Superdrug retail chain is rolling out free Wi-Fi with the aim of improving in-store customer satisfaction and communication.

CMOs need to create an analytical framework and master data management strategy, as well as build an insight-based team, if they’re to successfully do the job confronting them today, a new report claims.

Working with and making business decisions based on data is good for your company's bottom line. Companies that have embraced a data-driven culture--rating themselves substantially ahead of their peers in their use of data--are three times more likely to rate themselves as substantially ahead of their peers in financial performance, according to findings by the Economist Intelligence Unit in a survey sponsored by Tableau Software.

Marketers who bypass their own IT department are missing an opportunity to invest in more worthwhile brand activities, OpenText’s CMO claims.

Few tech industry buzzwords have gotten as vigorous a workout as "big data," but while the hype remains plentiful, it is starting to give way to real-life successes as well as formal ways companies can develop big data strategies, according to a number of IDC analysts.

Technology tools for achieving and measuring client contact are opening up ways for charities to interact with sponsors, yet there’s a long way to go before fundraising becomes a digital exercise.

A new study has found 96 per cent of Australian marketers are using content marketing to reach out to customers but just 29 per cent are happy with its effectiveness.

Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.

Big Data is forecast to drive $34 billion of IT spending in 2013 and create 4.4 million IT jobs by 2015, but it is currently still a solution looking for a problem, according to analyst firm Gartner.

Most Internet users around the world would put an end to their personal data being collected and tracked by companies if they could easily do so, according Ovum’s latest Consumer Insights Survey.

The initial rush to build mobile apps is settling down, and none too soon. The world has endured the release of a whole lot of mediocre, or even useless, mobile apps. App stores everywhere are chock-full of them.

A recent study by Chief Marketing Officer (CMO) Council and Adobe Systems has confirmed Australia as an early embracer of the digital economy and digital marketing across the Asia-Pacific region.

The rush to make everything mobile has generated new ways to do business, new ways to organise ourselves and new ways to communicate, but mobile apps aren't your father's mainframe, desktop or laptop applications.