Digital Marketing News, Features, and Interviews

Strong demand for data analytics skills is pushing up wages for qualified professionals and turning big data into a big pay for data analysts.

Google's decision to change the default setting for Gmail to show images by default has been criticised by security researchers as opening the door to sophisticated forms of message tracking.

Email continues to deteriorate as a marketing and sales vehicle and declined in terms of traffic and revenue generation over the past year.

More than 160 attendees headed to the Hunter Valley for the inaugural Data Strategy Symposium in November. Here, we present some of the pictorial highlights of the three-day event.

CMO speaks to a range of senior marketers, industry experts and content marketing leaders to find out where their content marketing dollars will be spent in 2014, and what they see as the top trends influencing content strategy.

B2B marketers need to stop playing the victim and spend more time learning customer centricity from their consumer counterparts if they wish to remain relevant in five years’ time.

The open source project aimed at ridding the Web of intrusive online advertising is calling on the community for comment on the acceptability of native advertising.

The Spam Act, which celebrates its 10th anniversary this December, needs to keep up with innovations in marketing if it is to remain successful and relevant, according to the Australian Data-driven Marketing Association (ADMA) and the Interactive Advertising Bureau (IAB).

Google's move to start displaying email images by default in Gmail is going to help marketers, in part, to more accurately track how many people open their emails.

Marketing automation suite vendor, Marketo, has acquired real-time personalisation platform provider, Insightera, as part of plans to build its capabilities around cross-channel marketing.

You might think of Instagram's new private messaging feature as a way to share certain photos with just your best friends. But Instagram -- and the Kardashians -- have other ideas about how the tool could be used to serve up promotional content.

A new report shows Australia’s online search advertising market is experiencing double-digit growth and is expected to continue outperforming all other major online advertising segments as mobile search increases.

Music is one of the most engaging forms of entertainment available today, so it is little wonder advertisers are increasingly turning to it as a means of holding consumers’ attention.

Apple is taking a closer look at shoppers in its retail stores, under a new program that will push product-related information to their mobile devices using its iBeacon trackers.

Consumers are spending less than 30 seconds reading or listening to digital marketing communications and are increasingly interacting with multiple media sources simultaneously, a new report claims.

A new report into the social and online habits of the millennial generation claims to undermine several popular myths about the digitally native generation, while introducing a new set of behavioural –based personas for marketers to consider.

Users will soon start to see more ads on Twitter based on Web browsing activity, under a new program partly designed to leverage the site's popularity on mobile devices.

Chief marketers struggling to put customer experience at the heart of their corporate culture should start by identifying clear areas of opportunity they can build off, Westpac’s head of CRM claims.

When you have more than one million keyword search terms and multiple digital brands to manage, having an automated, scalable and efficient search management and reporting tool is vital to your sanity.

The director of information architecture at agency Nomensa details the biggest design trend for 2014.

Marketers relying on traditional demographics such as lifestyle, location and purchasing history for digital engagement could well be missing an opportunity to become more relevant to their customers.