Digital Marketing
A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.
Digital Marketing
Although UK supermarket chain, ASDA, sees mobile as a disruptive force to its business model, the retailer's head of insight and pricing believes that if too many different players make a 'land grab' for the customer it could kill all future interaction.
Digital Marketing
Japan's Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.
Digital Marketing
A Ford executive told U.S. Sen. Al Franken (D-Minn.) that the automaker does not collect or share location data from cars without the operator's explicit permission.
Social Media
A coalition of consumer and privacy groups will ask a U.S. court to reject a settlement that allows Facebook to use minors' pictures in advertisements on the site without their parents' consent.
Digital Marketing
Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.
Digital Marketing
David Jones has highlighted solid online and store sales growth in its latest financial results and announced new Webstore payment capabilities for its loyalty customers. The positive news comes during an otherwise tumultuous time for the retailer operationally, which has included share-trading controversy, the departure of its board leaders, the resignation of its CEO and news of a failed merger with Myer.
Digital Marketing
Australian shoe manufacturer, Shoes of Prey, has mixed Leap Motion with circus wizardry to create interactive 3D holograms of its highly personalised products.
Digital Marketing
While the path-to-mastery pattern is conceptually simple, successfully executing it requires courage, perseverance and patience.
Digital Marketing
Nearly three-quarters of Australian loyalty program members are happy for organisations to analyse their data for personal benefits, but half don't want third-party organisations getting their hands on their information, new research has found.
Digital Marketing
In the late 1940s French beauty company, L’Oreal, revolutionised advertising by staging live radio shows. Now it is establishing a position at the forefront of the latest media for branded content – online.
Digital Marketing
The Interactive Advertising Bureau (IAB) is embarking on several new program initiatives in a bid to meet the needs of the rapidly expanding and complex digital advertising industry.
Digital Marketing
Giving your customer service team real-time flexibility to launch and respond to sales and marketing campaigns is something most organisations see value in, but haven’t always been able to achieve.
Digital Marketing
Marketers should be focusing on generating business and problem-oriented content over thought leadership pieces if they want to influence the self-serve customer buying cycle.
Digital Marketing
Marketers are increasingly supportive of individualised messages and offers for customers but are struggling with the expertise needed to get the best value from a one-to-one approach, a new survey claims.
Social Media
Car park operators have traditionally been slow to engage with customers online and Secure Parking, with 250 locations across Australia and New Zealand, is no exception.
Digital Marketing
Marketers are in the midst of an “experience economy” and must position their brands in through customer engagement if they hope to continue winning the consumer acquisition and retention war.
Leadership
Marketers looking to generate a dialogue with consumers have to think like publishers and understand the whole customer experience, not just measure it, if they’re to be successful, two CMOs claim.
Social Media
Volkswagen of America is looking to capitalize on an expected broad use of social media by viewers of Sunday's Super Bowl.
Digital Marketing
The rise of wearable computing is changing how consumers interact with the world and how they will search for information in the future, the new chief of Blue Star Group’s Interactive marketing services division claims.
Digital Marketing
Deloitte has predicted strong sales of wearable computing devices in 2014, with smart glasses expected to be the strongest seller.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
