Digital Marketing News, Features, and Interviews

Digital Marketing

Time-of-day marketing touted as retail's saviour

A new marketing approach based on recognising and responding to customer behaviour at different times of the day is being offered up as a way of revitalising the fortunes of high street retailers.

Digital Marketing

Massive ads set to take over Windows' Bing app

Unwary users searching for Hertz, Jaguar, or Radio Shack while using the latest version of Windows may be in for a shock: the appearance of ads that can take over nearly your entire screen.

Digital Marketing

There’s money to be made in mobile

The ever-increasing mobile population is triggering a rise in users not only sourcing information on their handset device, but also purchasing goods and services through it.

Leadership

How CMOs can orchestrate a single customer experience

CMOs agree that when it comes to interacting with customers today, single-channel campaigning won’t cut the mustard. What isn’t as clear is how marketing leaders get their organisation to adopt and action an integrated customer approach.

Leadership

Why CMOs need to become change agents

CMOs must assume the role of change manager if they’re to steer their organisations through the transformed lifecycle of the B2B buyer, an Australian inbound marketing consultant claims.

Leadership

Content, data and integration should top list for CMOs

CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.

Leadership

ADMA launches responsible data practice program

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new program in a bid to promote responsible data practices across the Australian marketing community.

Digital Marketing

Expedia spends big money on predictive analytics search engines

Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.

Digital Marketing

Galaxy Glass? Samsung files patent for smart spectacles

Samsung gets criticised for copyingApple's design techniques,colour choices, and even unannounced products, but the iPhone maker isn't the only company Samsung is willing to imitate. The Korea-based electronics maker has apparently set its sight on creating its own version of Google Glass.

Digital Marketing

End of an era: Banner ads coming to Google search results

Google has rolled out a limited test of a new banner ad for Southwest Airlines that will display atop the results page for queries about that company, contradicting a long-standing pledge to never run such advertising.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

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