Digital Marketing
Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.
Digital Marketing
We talk to four brands running customer loyalty programs to find out what they’re doing to meet the changing needs of more technology-savvy, increasingly mobile customers.
Digital Marketing
Microsoft’s head of Business Solutions has stressed the importance of adopting a customer-centric view if organisations wish to deliver better and more meaningful interactions with customers.
Digital Marketing
Most marketers are aware of the importance of mobile marketing channels but nearly three quarters don’t have a formal mobile strategy in place, a new report claims.
Digital Marketing
The term ‘big data’ conjures ideas of big data sets and even bigger budgets. But as one ecommerce entrepreneur has discovered, those same concepts can deliver big results even for a small business.
Digital Marketing
Content marketing shouldn’t be considered a substitute for paid-for advertising, according to the founder and chief executive of the Content Marketing Institute (CMI).
Digital Marketing
Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.
Digital Marketing
SAP and BMW have created a prototype that uses SAP's HANA in-memory database platform to send personalized services and offers to people as they drive around in their cars.
Digital Marketing
Utilising big data to identify a range of personalised ‘next best offers’ for customers has helped deliver $22 million to Westpac’s bottom line, its head of customer relationship management reports.
Digital Marketing
Spending on online advertising has beaten free-to-air TV for the first time in Australia, according to a PricewaterhouseCoopers report sponsored by the Interactive Advertising Bureau (IAB).
Digital Marketing
Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.
Digital Marketing
Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology.
Social Media
The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.
Leadership
Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).
Social Media
Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.
Digital Marketing
After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.
Digital Marketing
Australian shoppers are leveraging digital channels to make purchasing decisions even if the final sale is conducted in-store, a new report claims.
Social Media
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
Digital Marketing
The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.
Digital Marketing
Philips is piloting an intelligent supermarket lighting system that can help shoppers find their groceries based on their location in the store, the company said Monday.
Leadership
Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range of Australian organisations struggling to get a handle on how to make data work for them.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
