Digital Marketing News, Features, and Interviews

For any marketer struggling under the weight of the data generated by CRM and other marketing systems, the last thing you may want to hear is that there is another class of data just waiting to be exploited.

West Tigers fans will get to see what happens with the National Rugby League (NRL) side in the off season when its own TV station, and associated smartphone app, begins broadcasting in July 2014.

Two new vendor-sponsored reports into programmatic video advertising have highlighted both the rapid rise in interest, as well as the challenges still present to its adoption.

Website analytics can be a powerful tool for increasing sales. But they can also prove useful in helping people in a time of crisis.

Targeting prospective customers with personalised mobile advertising that’s scalable is becoming a reality at one of Australia’s leading real estate websites.

Kinetic Super is ramping up its content marketing spend as it looks to drive brand awareness and knowledge of superannuation across its target market of 25 to 45-year olds.

External validation is key to instituting change and embracing new digital and marketing models, the global media lead for Cadbury, Oreos and other well-known snack brands claims.

Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.

The Interactive Advertising Bureau (IAB) has launched a video advertising council to provide guidance and support around video advertising trading practices.

Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers.

Chief marketing officers (CMO) should look to build digital capabilities in-house and find an ally in IT if they wish to be more responsive to customers and stay ahead of the curve.

Consumers are happy to share personal information with companies but baulk if asked for too much detail, according to a new Association for Data-driven Marketing and Advertising (ADMA) survey.

The retail space is undergoing a transformation thanks to digital disruption. As customers increasingly become digitally connected and communicative, retailers need to embrace both an omni-channel sales strategy, as well as a unified customer engagement approach to keep winning them over. It’s this digital track that the director of multi-channel at Athlete’s Foot, Mark Teperson, is running right now.

Yahoo will stop honoring "Do Not Track" requests made by a user's browser. It will now actively attempt to track an individual's interactions with its site and its content.

Several content marketing experts claim the Australian Labor Party’s contentious decision to launch its own ‘Labor Herald’ news service could be a winning brand exercise provided it is backed up by a strong, long-term strategy.

Australia has come up trumps in a new worldwide survey analysing how confident and capable marketers feel about delivering digital marketing activities.

Tibco has acquired Jaspersoft for US$185 million in a deal that will give it a widely used embedded BI (business-intelligence) suite to sell alongside its existing Spotfire analytics product.

Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.

The social networks are falling apart -- breaking up into multiple sites and apps that do in a scattered way what used to happen centrally.

Dick Tracy soon won’t be the only one with a fancy watch. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.

Amazon.com is an ecommerce behemoth that has put technology innovation and customer data at the heart of business development.