Digital Marketing News, Features, and Interviews

Advertising and marketing consultancy giant, Publicis, says its decision to roll out an Australian cloud-based technology across its national contact centres has given the company a competitive edge.

The majority of marketers lack confidence in their digital proficiency and don’t believe their company’s marketing programs are effective, a new report claims.

Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.

Responding to and acting on social community interactions presents significant management challenges around IT infrastructure, bandwidth, and tailoring real-time content through analysis to keep the community thriving.

The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.

You knew it was coming. Pinterest is testing promoted pins in what is certainly a preview of how the company will make money from all those carefully curated food photo collections.

Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.

A bright orange line emerges from the horizon at the left side of the screen. Getting brighter, it arcs upward--and then suddenly turns ashen gray before falling back to the horizon. More lines follow the first. Thousands upon thousands of lines. The visual is at once beautiful and daunting.

Marketers are ramping up their investments into Facebook advertising as the social media platform becomes a more important part of their marketing mix than Twitter, a new survey claims.

Influencer marketing, also known as word-of-mouth marketing, is popping up increasingly in the headlines thanks to social media’s dominant role in marketing and customer engagement.

Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more. And it's closer than you think.

B2B marketers are increasingly favouring video over whitepaper formats as part of their growing content marketing initiatives, an industry report has found.

Seventy per cent of sales at Myer in the past financial year were made by customer loyalty program members, its end-of-year financial results reveal.

Adobe has added a sixth integrated pillar to its Marketing Cloud portfolio aimed at cross-channel campaign management.

Purchasing time horizon is the most valuable additional data point for B2B marketers looking to improve their lead generation activity in the SMB space, according to a new report.

SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.

Gamification is winning over the corporate sector as a toolkit for motivating the next generation of consumers and users. But it’s the potential of gamification and big data together that is getting industry pundits increasingly excited.

Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop.

As a small wine marketer in Australia since 2010, Virgin Wines has been heavily reliant on digital marketing to build its brand position and sales.

Companies continue to focus on acquiring customers and fail to invest in relationship marketing despite the fact that customer retention is more valuable, a new survey claims.

Linkett is redefining "TV advertising". The Canadian company has created a digital signage solution that detects a shopper walking by a TV and lures them to stop and interact with ads by offering them content they can grab with their phone.