Social Media
Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.
Leadership
The highest paid CMOs are the ones who have developed strong alliances with the CIO and CFO and report directly to the CEO, CMO Council’s forthcoming report on the state of marketing leadership globally has found.
Leadership
Marketers should be leading digital disruption in their organisations but need to embrace contextual marketing if they’re going to be successful at it, Forrester’s head of marketing profession research claims.
Leadership
Marketing leaders need to ensure their investment into staff skillsets keeps pace with investments into new technologies if they want to succeed as customer-oriented marketers.
Digital Marketing
Modern marketers are spending half their time managing the complex technology ecosystem supporting digital marketing instead of doing the things they should be doing to personalise customer experiences.
Digital Marketing
Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.
Digital Marketing
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
Digital Marketing
The Interactive Advertising Bureau (IAB) has shortlisted four companies to provide digital audience measurement services as part of a new cross-device system.
Digital Marketing
Gleaning insights from vehicle and customer data has been key to the growth of car sharing company, GoGet, according to its co-founder, Bruce Jeffreys.
Digital Marketing
Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.
Digital Marketing
When it comes to digital commerce, Australian retailers are frequently failing to deliver personalised experiences to engage consumers, according to new research.
Digital Marketing
Agile development abandons traditional notions of lengthy planning and development cycles with testing at the end in favour of rapid prototyping, development and ongoing testing. That same thinking is starting to find its way into other business processes, and marketing is no exception.
Digital Marketing
Five Australian startups have been selected to partner with Cadbury, belVita biscuits and other Mondelēz International brands after winning a competitive pitch process.
Digital Marketing
Wearable devices “should be simple, easy to wear and be fashionable,” according to Rohildev Nattukallingal, the creator a ring that can control other electronic devices.
Digital Marketing
There’s no doubt about it, the mobile apps market is booming. But does that mean your brand needs to build a dedicated mobile app in order to be successful? And if you are going to make the investment, what key considerations should factor into such a decision? To find out, CMO speaks with local and global digital marketing experts.
Social Media
A real-time social media program around the World Cup that has triggered a 400 per cent engagement rise for Sportsbet’s Twitter channel couldn’t have succeeded without an integrated marketing approach.
Digital Marketing
There’s no getting around it: Tyres are the ultimate grudge purchase, says Dominic Byrne, chief digital officer (CDO) at tyre wholesaler and retailer, Tyres4U.
Digital Marketing
Kia Motors Australia has attributed its decision to deploy a new website and new customer experience platform to the need to better personalise online interaction.
Digital Marketing
Marketers who are investing in data are more likely to see a shift in the marketing function from a departmental to whole-of-business approach, according to the latest PricewaterhouseCoopers Australian Entertainment and Media outlook 2014-2018 report.
Digital Marketing
Wanted: TV/movie fanatic UK/Ireland to watch Netflix and "tag" content, using pre-defined words to describe plot, genre, tone and other qualities of each program watched. Flexible hours; can work from home. Apply jobs.netflix.com.
Social Media
Domino’s has officially launched its Pizza Mogul, which allows consumer to create or mix ‘n match their own pizza, share it through their social networks, and get paid 25 cents every time someone buys their creation.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
