Telstra to launch AFL Live app for smart watch wearers

App will be available for the Pebble smart watch from 12 May

The AFL Live app on the Pebble smart watch.
The AFL Live app on the Pebble smart watch.
  • The AFL Live app on the Pebble smart watch.
  • AFL fans can receive real time scores and updates to their smart watch from next week.
View all images

Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.

Telstra has developed a version of its AFL Live app for the smart watch which, once downloaded from the Pebble app store, lets AFL fans receive real time scores and updates to their smart watch.

Information includes the two teams playing, who is in the lead and where the AFL match is being played. The telco has partnered with app developer Outware Mobile.

According to Telstra director of digital media and content Adam Good, it developed the app because the company is “always looking” for new ways to bring AFL fans closer to the game.

“It’s a handy way to keep up with your [AFL] team without having to pull out your phone all the time,” he said in a statement.

A Telstra spokesperson told Techworld Australia that only the AFL Live app will be available on Pebble, but if the National Rugby League (NRL) app is added, it would "keep people" informed of the change.

In September 2013, Telstra and developer Seventh Beam launched an app called AFL Glassware for the 2014 season. The Glassware app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers can also view scores and stats while watching the match.

At the time, Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.

“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.

Read more: Optus takes issue with deregulation proposals

“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in