Telstra to launch AFL Live app for smart watch wearers

App will be available for the Pebble smart watch from 12 May

The AFL Live app on the Pebble smart watch.
The AFL Live app on the Pebble smart watch.
  • The AFL Live app on the Pebble smart watch.
  • AFL fans can receive real time scores and updates to their smart watch from next week.
View all images

Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.

Telstra has developed a version of its AFL Live app for the smart watch which, once downloaded from the Pebble app store, lets AFL fans receive real time scores and updates to their smart watch.

Information includes the two teams playing, who is in the lead and where the AFL match is being played. The telco has partnered with app developer Outware Mobile.

According to Telstra director of digital media and content Adam Good, it developed the app because the company is “always looking” for new ways to bring AFL fans closer to the game.

“It’s a handy way to keep up with your [AFL] team without having to pull out your phone all the time,” he said in a statement.

A Telstra spokesperson told Techworld Australia that only the AFL Live app will be available on Pebble, but if the National Rugby League (NRL) app is added, it would "keep people" informed of the change.

In September 2013, Telstra and developer Seventh Beam launched an app called AFL Glassware for the 2014 season. The Glassware app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers can also view scores and stats while watching the match.

At the time, Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.

“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.

Read more: Optus takes issue with deregulation proposals

“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Latest Podcast

More podcasts

Sign in