Telstra to launch AFL Live app for smart watch wearers

App will be available for the Pebble smart watch from 12 May

The AFL Live app on the Pebble smart watch.
The AFL Live app on the Pebble smart watch.
  • The AFL Live app on the Pebble smart watch.
  • AFL fans can receive real time scores and updates to their smart watch from next week.
View all images

Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.

Telstra has developed a version of its AFL Live app for the smart watch which, once downloaded from the Pebble app store, lets AFL fans receive real time scores and updates to their smart watch.

Information includes the two teams playing, who is in the lead and where the AFL match is being played. The telco has partnered with app developer Outware Mobile.

According to Telstra director of digital media and content Adam Good, it developed the app because the company is “always looking” for new ways to bring AFL fans closer to the game.

“It’s a handy way to keep up with your [AFL] team without having to pull out your phone all the time,” he said in a statement.

A Telstra spokesperson told Techworld Australia that only the AFL Live app will be available on Pebble, but if the National Rugby League (NRL) app is added, it would "keep people" informed of the change.

In September 2013, Telstra and developer Seventh Beam launched an app called AFL Glassware for the 2014 season. The Glassware app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers can also view scores and stats while watching the match.

At the time, Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.

“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.

Read more: Optus takes issue with deregulation proposals

“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in