Wests Tigers NRL side to launch social media app and TV channel

The National Rugby League side will use the app and TV station to broadcast breaking news to fans as well as provide sponsors with additional advertising opportunitiesfrom July 2014

A screenshot showing the XCast app and West Tigers TV portal.
A screenshot showing the XCast app and West Tigers TV portal.

West Tigers fans will be able to see what happens with their favourite National Rugby League (NRL) side in the off-season when its own TV station, and associated smartphone app, begins broadcasting in July.

The XCast app will broadcast West Tigers TV footage 24/7 from the XStudio in Kings Cross, Sydney and has been developed for iOS and Android devices by Moment Media founder, Ron Creevey. A self-confessed West Tigers fanatic and team sponsor, Creevey told CMO fans will get access to breaking news, such as if one of the West Tigers players breaks the NRL salary cap, player interviews, and off-season footage such as the players training for the 2015 season.

The new TV station won’t, however, broadcast matches as the rights to these games are held by Channel 9 and Foxtel.

“For us, it’s not about the 2014 NRL season, it’s a long-term relationship with the West Tigers,” Creevey said. “If there is any breaking news from the West Tigers camp, fans will get to watch it live. The XCast app will store content, similar to YouTube.”

According to Creevey, high-profile sports teams such as the Manchester United soccer team have their own dedicated TV channel.

“The benefit for the West Tigers fans is the [TV] studio to create content. XCast will send a notification to the subscriber or follower that the [West Tigers] live broadcast is streaming. They click on the link and watch that broadcast.”

Creevey added West Tigers TV will give the club’s sponsors new ways to “attract eyeballs” while opening up additional sponsor advertising opportunities such as product placement and branding on West Tigers TV. However, he agreed this needed to be done in a subtle marketing way as “young people don’t want to be told what to buy.”

“Advertorials are not worth it these days. Teenagers don’t read long articles, they like summarised quotes,” commented Creevey.

The link can be shared via Twitter and Facebook and content will be streamed inside those social network sites. “Fans won’t need to leave those networks to watch the live feed,” Creevey said. The XCast app will store historical footage, similar to YouTube, so fans can go back and watch their favourite player interviews. Players will also be able to post their own “G-rated content” to the app that has been signed off by West Tigers CEO, Grant Mayer.

NRL teams have stepped in to moderate their players’ use of social media after former Canberra Raiders fullback, Josh Dugan, posted pictures of himself on Twitter drinking beers the day after the Raiders lost to the Penrith Panthers in April 2013. Dugan also threatened fans with violence on Instagram.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

Read more

Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in