Wests Tigers NRL side to launch social media app and TV channel

The National Rugby League side will use the app and TV station to broadcast breaking news to fans as well as provide sponsors with additional advertising opportunitiesfrom July 2014

A screenshot showing the XCast app and West Tigers TV portal.
A screenshot showing the XCast app and West Tigers TV portal.

West Tigers fans will be able to see what happens with their favourite National Rugby League (NRL) side in the off-season when its own TV station, and associated smartphone app, begins broadcasting in July.

The XCast app will broadcast West Tigers TV footage 24/7 from the XStudio in Kings Cross, Sydney and has been developed for iOS and Android devices by Moment Media founder, Ron Creevey. A self-confessed West Tigers fanatic and team sponsor, Creevey told CMO fans will get access to breaking news, such as if one of the West Tigers players breaks the NRL salary cap, player interviews, and off-season footage such as the players training for the 2015 season.

The new TV station won’t, however, broadcast matches as the rights to these games are held by Channel 9 and Foxtel.

“For us, it’s not about the 2014 NRL season, it’s a long-term relationship with the West Tigers,” Creevey said. “If there is any breaking news from the West Tigers camp, fans will get to watch it live. The XCast app will store content, similar to YouTube.”

According to Creevey, high-profile sports teams such as the Manchester United soccer team have their own dedicated TV channel.

“The benefit for the West Tigers fans is the [TV] studio to create content. XCast will send a notification to the subscriber or follower that the [West Tigers] live broadcast is streaming. They click on the link and watch that broadcast.”

Creevey added West Tigers TV will give the club’s sponsors new ways to “attract eyeballs” while opening up additional sponsor advertising opportunities such as product placement and branding on West Tigers TV. However, he agreed this needed to be done in a subtle marketing way as “young people don’t want to be told what to buy.”

“Advertorials are not worth it these days. Teenagers don’t read long articles, they like summarised quotes,” commented Creevey.

The link can be shared via Twitter and Facebook and content will be streamed inside those social network sites. “Fans won’t need to leave those networks to watch the live feed,” Creevey said. The XCast app will store historical footage, similar to YouTube, so fans can go back and watch their favourite player interviews. Players will also be able to post their own “G-rated content” to the app that has been signed off by West Tigers CEO, Grant Mayer.

NRL teams have stepped in to moderate their players’ use of social media after former Canberra Raiders fullback, Josh Dugan, posted pictures of himself on Twitter drinking beers the day after the Raiders lost to the Penrith Panthers in April 2013. Dugan also threatened fans with violence on Instagram.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...

Rental24hAustralia

Tourism Australia flexes brand awareness, sets sights on US traveller market

Read more

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

Latest Podcast

More podcasts

Sign in