Digital Marketing News, Features, and Interviews

Digital Marketing

Aussie shoppers want real-time help online

The majority of Australian online shoppers welcome real-time help during their purchase process and more than half are in favour of live chat, a new survey claims.

Digital Marketing

NFC and QR drive consumer engagement for Google billboard

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.

Leadership

Big Data jumps to the cloud

Big Data-as-a-Service offers quick, inexpensive, targeted analytics. The information is coming in fast, at high volumes, in a variety of formats. It's too much for human beings to handle – it's a job for big data analytics.

Leadership

Why CMOs need to subscribe to a new marketing economy

The economic shift from transaction-based purchasing to subscription models has huge implications on how marketers interact with their customers, as well as perform their role as business leaders, Zuora’s CMO claims.

Leadership

Half of Aussie organisations fail big data quest

Big data analytics are being increasingly infiltrating Australian businesses but more than half claim their attempts to leverage such information to improve customer experience have failed, a new report claims.

Digital Marketing

Why creativity wins out over big data

Creativity can’t match response-based activity in delivering quick results, but it is vital in long-term brand success, finds research that challenges today’s obsession with data-based marketing.

Digital Marketing

Action: Yahoo buys Qwiki moviemaking app

In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.

Leadership

Aussie businesses are not data-driven: PwC outlook

Many Australian businesses claim to be data driven but are in fact using information to support existing beliefs rather than achieve new and valuable consumer insights, a senior PricewaterhouseCooper (PwC) senior partner claims.

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State of the CMO 2020

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

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The top 6 content challenges facing B2B firms

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

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10 lessons Telstra has learnt through its T22 transformation

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Binge and The Iconic launch Inactivewear clothing line

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NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

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NetSuite to acquire Bronto's digital marketing platform for US$200m

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3 ways Booking.com is improving its B2B marketing game

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Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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