Suncorp appoints content marketing consultancy Edge to deliver Business Insurance Hub

Australian financial services group's information site includes editorial content for SMEs

Suncorp has appointed content marketing agency, Edge, to help produce its content marketing offering, Business Insurance Hub.

Under the agreement, Edge is working with insurance experts from across Suncorp’s organisation to produce a range of content and tools aimed at educating small to medium businesses about business insurance. The site includes opinion editorial, articles, social content and interactive tools such as a safety checklist, risk and asset assessment, and revenue estimator.

Edge has also built and designed the new website, which breaks content down into industry sectors, trending topics and essential information. A spokesperson for Edge said the site is a new initiative that replaces disparate pieces of content across different brands and sites under the Suncorp banner.

While it’s primarily designed to attract new customers, the information will also be valuable for existing clients, the spokesperson added.

In a statement, Suncorp Group senior leader for websites, Darren Abood, said the content marketing play was about better engaging with customers.

Related: Suncorp CMO: Marketers must start thinking like publishers

“The Suncorp Group has a long commitment of providing personalised service to its customers, helping them to understand their options via brokers, advisers and directly through our call centre representatives,” he said. “The Business Insurance Hub is designed to demystify insurance options for SMEs when they first start researching online.”

Edge has also been chosen to produce content for the Suncorp Super website. Its head of strategy, Richard Parker, said the online resources will look to deliver a constant flow of news and information about changes to the market, as well as tools that aid the decision-making process.

“This content will underscore the long-term strategy for the website to be the premier resource for Australian business insurance information,” he added.

Suncorp oversees several brands including AAMI, GIO and Vero.

Related: 7 marketers share their content marketing dos and don’ts

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in