WibiData launches big-data platform for personalized retail

WibiRetail represents the new wave of applications that take advantage of Hadoop

Startup WibiData has launched a platform aimed at giving marketing teams and data scientists the means to create highly personalized retail shopping experiences.

WibiRetail, announced Wednesday, builds on a more general-purpose personalization platform WibiData has built on top of Hadoop.

Large retailers are using audience segmentation and other means to provide general product recommendations, but the results are rather "unimaginative and undifferentiated," Wibidata said in its announcement.

In contrast, WibiRetail can help retailers go much further, such as through "intent-aware" e-commerce applications that can figure out who an individual is shopping for, such as their spouse, Wibidata said.

The platform provides tools for bulk import of data; creating a single schema for all of the data a company has on a customer; a set of predictive models for organizing large product lists into subsets such as best sellers or what is low on stock; and consoles for monitoring the performance of models, according to the company.

WibiData's leadership brings significant technical credibility to the problem its software seeks to solve. It was founded in 2010 by Christophe Bisciglia, a co-founder of fast-rising commercial Hadoop vendor Cloudera, as well as Garrett Wu, who previously served as technical lead of Google's personalized recommendations team.

While Cloudera and other companies have done plenty of work building up Hadoop as a data-processing platform, WibiRetail represents the market need for applications that target specialized tasks and abstract away the underlying complexity of Hadoop, said Rob Seaman, vice president of product.

WibiRetail sits natively on top of a company's existing big-data infrastructure, Seaman said. There's no need for enterprises to replace their e-commerce or email marketing systems in order to use it, either, he added.

When it comes to personalizing the retail experience, there are a number of market segments to consider, Seaman said. One consists of "big, pureplay, tech-based retailers like Amazon," he said. "They've been using big data for some time. It's core to their business."

On the extreme opposite end of the scale lie smaller, mom-and-pop business that don't need technology on the scale of WibiData, he added.

One sweet spot for WibiData are large traditional retailers that have had a difficult time competing against the likes of Amazon. WibiData has already landed Macy's as a customer, although Seaman declined to offer much detail about how the company is using WibiData's product.

WibiData's approach to big data and personalized retail is "compelling," Gartner analyst Robert Hetu wrote in a recent report. The toolset "allows retailers to take a page out of the playbooks of the leaders in consumer technology and rapidly iterate, deploy and learn from new personalization strategies that optimize their customers' experience."

But one downside for WibiData lies in the fact that there are "many competitors vying for control of the retail personalization marketplace," with moves being made by big players such as Oracle and SAP, Hetu added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in