Salesforce combining Radian6 with Buddy Media to create Social Studio

The new product gives teams a unified way to collaborate on content marketing campaigns

Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers.

Social media has rapidly gained prominence as a target for marketers, but many companies are using a slew of different tools, resulting in a disjointed, inefficient effort overall, said Marcel LeBrun, senior vice president of social products.

Social Studio brings together a series of elements aimed at giving marketing teams a single platform on which to work with one another.

Components include team workspaces; detailed and collaborative calendars; content creation tools for publishing on Facebook, Twitter and other social sites; social-media-monitoring and engagement capabilities; and analytics showing how successful various pieces of content are.

"This is not an integration, it's not stitched together," LeBrun said. "It's one brand-new product."

Social Studio is being launched with the help of a number of partners. It's tied into Getty Images and Shutterstock, giving users the ability to pull in photographs from those services. Other launch partners include Trendspottr, which helps marketers see what's hot on social media and determine whether to create content that takes advantage of the trend.

Pricing for Social Studio begins at US$1,500 per month, with costs going up based on a number of consumption metrics, such as the number of social media handles a company wants.

Existing Radian6 and Buddy Media customers will get access to Social Studio at no additional charge. Customers who only license one of those products currently will still get access on a limited basis, according to LeBrun.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

End your financial worriesAre you a business man or woman? And you are in need of an urgent loan as to start up your own business? Or do ...

lance

Kmart turnaround chief to exit Wesfarmers, Target

Read more

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

Latest Podcast

More podcasts

Sign in