Artificial intelligence-powered CRM will deliver more than US$1.1 trillion in new GDP impact globally and $19 billion in increased revenue in Australia over the next five years, as well as create 800,000 net-new jobs worldwide, a new report claims.

All the latest martech and adtech news this week from Salesforce, ROKT, Cheetah Digital, Simple, LogMeIn, Jive Software, Lotame, Appboy, Acast and Ubiquity.

Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

Salesforce will acquire data management platform (DMP) provider, Krux, in a deal expected to be worth US$700 million.

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

As it turns out, Salesforce also wanted to buy LinkedIn, but was outbid by Microsoft.

All the latest martech and ad technology news from Marketo, Salesforce, Demandware, Spredfast, Nudge, Verto, CoreLogic, Krux, Vibes, Adestra and Fiksu.

Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.

All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.

Founded just last year, the four-person startup has been applying data science to making sense of audience trends.

Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.

Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.

There's been a flurry of speculation that Salesforce.com could be up for sale, but an alternative line of thinking points to a deal with Sage Group as the explanation for the team of lawyers Salesforce recently hired.

As rumors swirl about a potential acquisition of Salesforce.com, the biggest question has been about would-be buyers.

Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.

UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl, Sainsbury's and Asda – all from their mobile phone.

Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.

As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.

It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.