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Digital Marketing

Report: Customer engagement is more difficult in the Covid era

More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.

Digital Marketing

Update: Salesforce confirms Slack acquisition

Salesforce will acquire messaging platform Slack for US$27.7 million. The sales and marketing cloud software platform has confirmed the acquisition, with the news it has entered into a definitive agreement to buy the messaging platform. Slack will become the new interface for Salesforce Customer 360.

Digital Marketing

Tapping martech in times of crisis

The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits have been quick to retool solutions to meet the coronavirus challenges.

Measurement & Analytics

How AI is helping OnePath lift life insurance claims insight

Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.

Leadership

Barack Obama: How to be a leader of leaders

Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

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CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

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Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

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