The need to expand internationally, while still remaining competitive locally and serving its customers better, has seen Seafolly integrate new ecommerce technology into its brands, with more to come.

The onus is on marketers to better understand technology at their disposal because it is technology providing the ability to interact with customers in new ways, Salesforce’s CMO for Asia-Pacific, Michael Peachey, says.

All the latest martech and adtech news this week from Simple, Salesforce, TripleLift, Twilio, Gather, Origami Logic, and more.

Knowing who the customer is, improving engagement at the point of interaction and increasingly personalising and integrating along the way have been the cornerstones of next-generation advertising for McDonald’s Australia.

Data sharing is becoming increasingly common as organisations strive to better know their audiences.

Tour operator, APT Travel Group, has struck a deal with Datarati to develop and manage its marketing automation strategy.

All the latest martech and adtech news from Acxiom, Salesforce, Demandbase, Tremor, Taptica, Optimizely, Signals Analytics, Criteo and Rakuten Marketing.

Artificial intelligence-powered CRM will deliver more than US$1.1 trillion in new GDP impact globally and $19 billion in increased revenue in Australia over the next five years, as well as create 800,000 net-new jobs worldwide, a new report claims.

All the latest martech and adtech news this week from Salesforce, ROKT, Cheetah Digital, Simple, LogMeIn, Jive Software, Lotame, Appboy, Acast and Ubiquity.

Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

Salesforce will acquire data management platform (DMP) provider, Krux, in a deal expected to be worth US$700 million.

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

As it turns out, Salesforce also wanted to buy LinkedIn, but was outbid by Microsoft.

All the latest martech and ad technology news from Marketo, Salesforce, Demandware, Spredfast, Nudge, Verto, CoreLogic, Krux, Vibes, Adestra and Fiksu.

Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.

All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.

Founded just last year, the four-person startup has been applying data science to making sense of audience trends.

Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.

Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.