A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
All the latest martech and adtech news from Fabulate, Salesforce, Sitecore, MediaMath, HootSuite, Admetrics, Springbot and Digivizer.
Digital Marketing
All the latest martech and adtech news this week from Salesforce, ServiceNow, Facebook, Frontify, Seismic, Verint, ShareThis and Gainsight
Digital Marketing
Salesforce will acquire messaging platform Slack for US$27.7 million. The sales and marketing cloud software platform has confirmed the acquisition, with the news it has entered into a definitive agreement to buy the messaging platform. Slack will become the new interface for Salesforce Customer 360.
Digital Marketing
All the latest martech and adtech news this week from Sprinklr, Pega, IAS, Oracle, CrossEngage and GPredictive, Salesforce, Seismic and HubSpot
Strategy
Managing stakeholder expectations around the artificial intelligence (AI) journey, embracing an iterative approach and building internal capability are key lessons David Jones has learnt after transforming its customer service approach.
Strategy
A physical mascot for customers in meetings, ruthless prioritisation, cross-functional teamwork and employee camaraderie are just a few ways Australian retail group, Super Retail Group, has ridden through the COVID-19 crisis.
Digital Marketing
The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits have been quick to retool solutions to meet the coronavirus challenges.
Leadership
Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.
Strategy
If there’s one lesson Luxury Escape’s chief customer officer, Jason Shugg, has learnt through the process of overhauling marketing, sales and service technology, it’s the importance of communication.
Digital Marketing
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.
Measurement & Analytics
Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.
Strategy
Southwest Airlines has edged a step closer to a 360-degree view of the customer while also lifting employee engagement after deploying a new platform to improve customer service management.
Digital Marketing
Orthodontic and dental brand, Invisalign, has chalked up 35 per cent growth in Asia-Pacific, 13 per cent lift in the US and secured more than 30,000 consultations through a custom mobile-led concierge app after a digital marketing transformation.
Digital Marketing
Marketers need to work harder to provide customers with transparency and an ability to control their own data as part of their ethical – and not just legal – responsibility towards them, Salesforce global CMO, Stephanie Buscemi, believes.
Leadership
Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.
Digital Marketing
Knowing consumers intimately, leaning in to brand ‘superpowers’ and digital capability, and disrupting from within have helped digital beauty retailer, e.l.f, buck category sales decline and chalk up 13 percentage point growth this year.
Strategy
Salesforce has debuted a new open cloud data initiative, fresh connectors for data integration across disparate systems to create a single source of truth, and single customer identification across its product ecosystem in a bid to bring the Customer 360 vision to life.
Strategy
Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.
Digital Marketing
Technology has finally given marketers the tools to answer the tough questions around how, where and when to spend their marketing dollars. But it’s the ability to transform alongside technology, gain internal buy-in for change and iterate that’s vital to achieving success.
Digital Marketing
All the latest martech and adtech news this week from ONE, Adobe, Falcon.io, Contentserv and Onedot, RRD and ActionIQ, Salesforce, Mailgun and ActivePipe
Digital Marketing
All the latest martech and adtech news from Acquia, Cheetah Digital, Salesforce, Auttomatic, Segment, RedPoint, Criteo and Robling.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been