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Digital Marketing

Update: Salesforce confirms Slack acquisition

Salesforce will acquire messaging platform Slack for US$27.7 million. The sales and marketing cloud software platform has confirmed the acquisition, with the news it has entered into a definitive agreement to buy the messaging platform. Slack will become the new interface for Salesforce Customer 360.

Digital Marketing

Tapping martech in times of crisis

The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits have been quick to retool solutions to meet the coronavirus challenges.

Measurement & Analytics

How AI is helping OnePath lift life insurance claims insight

Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.

Leadership

Barack Obama: How to be a leader of leaders

Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

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Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

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FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

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I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

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Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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