Social Media
As it turns out, Salesforce also wanted to buy LinkedIn, but was outbid by Microsoft.
Digital Marketing
All the latest martech and ad technology news from Marketo, Salesforce, Demandware, Spredfast, Nudge, Verto, CoreLogic, Krux, Vibes, Adestra and Fiksu.
Digital Marketing
Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.
Digital Marketing
All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.
Digital Marketing
Founded just last year, the four-person startup has been applying data science to making sense of audience trends.
Social Media
Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.
Digital Marketing
Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.
Digital Marketing
Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.
Digital Marketing
Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.
There's been a flurry of speculation that Salesforce.com could be up for sale, but an alternative line of thinking points to a deal with Sage Group as the explanation for the team of lawyers Salesforce recently hired.
As rumors swirl about a potential acquisition of Salesforce.com, the biggest question has been about would-be buyers.
Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.
Digital Marketing
UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl, Sainsbury's and Asda – all from their mobile phone.
Social Media
Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.
Digital Marketing
As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.
It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.
Digital Marketing
The knock against Salesforce.com has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete Cloud service.
Leadership
A new survey of Salesforce customers globally has found Australian organisations are leading uptake of the marketing cloud as CMOs take greater ownership of the customer lifecycle.
Digital Marketing
It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.
Digital Marketing
Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.
Social Media
Salesforce.com has renamed and updated its Communities product, which lets companies build social websites where employees, partners and customers can mingle and collaborate.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
