Marketing Technology

CMO50 2017 #24: Vanessa Lyons

If she had to pick her proudest moment over the last 12 months, AUB Limited’s Vanessa Lyons says it’d be pioneering the development and implementation of the group’s purpose with a customer-centred outlook.

CMO50 2017 #26-50: Sarah Graham

Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.

Leadership

CMO50 2017 #5: Trisca Scott-Branagan

Technology may have been the main cause of marketing disruption over the past few years, but the next wave will inevitably be through process, Deakin University’s Trisca Scott-Branagan believes.

CMO50 2017 #26-50: Richard Burns

In September 2016, Aussie launched a new strategic campaign aimed at differentiating the brand in a competitive market. Leveraging existing brand equity while building more, the approach was designed to continue Aussie's mission of helping Australians save through sharing the generosity of collective wisdom and saw the ‘We’ll save you’ tagline brought back to life.

Digital Marketing

How video is helping this insurer deliver on engagement

It’s not always possible for a brand to provide personalised contact through every engagement with a customer. But for workplace injury insurance provider, Employers Mutual Limited (EML), it may have found the next best thing.

Digital Marketing

How this property player is tapping employee and customer voice for success

Rockend has been in the property software game for more than 35 years, providing real estate and strata software solutions to agents and strata managers across Australia and New Zealand. But it’s the group’s more recent voice of customer and employee efforts that are paying fresh dividends.

Digital Marketing

Adobe appoints Experian MD to head up A/NZ

Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.


Featured Whitepapers

Learn from the Mavericks

Competition is increasing, the pace of change is getting faster and digital technology is disrupting ...

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Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

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Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

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Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

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I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

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I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

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