Marketing Technology

CMO50 2017 #24: Vanessa Lyons

If she had to pick her proudest moment over the last 12 months, AUB Limited’s Vanessa Lyons says it’d be pioneering the development and implementation of the group’s purpose with a customer-centred outlook.

CMO50 2017 #26-50: Sarah Graham

Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.

Leadership

CMO50 2017 #5: Trisca Scott-Branagan

Technology may have been the main cause of marketing disruption over the past few years, but the next wave will inevitably be through process, Deakin University’s Trisca Scott-Branagan believes.

CMO50 2017 #26-50: Richard Burns

In September 2016, Aussie launched a new strategic campaign aimed at differentiating the brand in a competitive market. Leveraging existing brand equity while building more, the approach was designed to continue Aussie's mission of helping Australians save through sharing the generosity of collective wisdom and saw the ‘We’ll save you’ tagline brought back to life.

Digital Marketing

How video is helping this insurer deliver on engagement

It’s not always possible for a brand to provide personalised contact through every engagement with a customer. But for workplace injury insurance provider, Employers Mutual Limited (EML), it may have found the next best thing.

People

How this property player is tapping employee and customer voice for success

Rockend has been in the property software game for more than 35 years, providing real estate and strata software solutions to agents and strata managers across Australia and New Zealand. But it’s the group’s more recent voice of customer and employee efforts that are paying fresh dividends.

Digital Marketing

Adobe appoints Experian MD to head up A/NZ

Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.

Featured Whitepapers

Closing the Loop

Saving Relationships By Effectively Resolving Customer Issues

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Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

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CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

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I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

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Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

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Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

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