Marketing Technology

Leadership

Why one technology start-up is ditching the role of CIO

While the boundaries around the roles and responsibilities of CIOs and CMOs at large organisations continue to shift and morph, an interesting trend is emerging across Australia’s technology-based start-ups.

Digital Marketing

Thinking of fans as customers: Australian Rugby Union's data journey

Football fans are used to putting up with a lot – poor weather, poor umpiring and for some teams, poor performances. But in an era where competition for fans – and their money – is fierce, football codes need to begin thinking of them more like customers than hardcore loyalists.

Digital Marketing

Adobe announces raft of new marketing technology capabilities

Adobe has unveiled a raft of new personalisation and mobile management features across its Marketing Cloud solutions stack, along with better cross-platform integration, in a bid to shore up its position as an all-in-one marketing technology provider.

Digital Marketing

Microsoft chief calls for customer centricity

Microsoft’s head of Business Solutions has stressed the importance of adopting a customer-centric view if organisations wish to deliver better and more meaningful interactions with customers.

Who's hiring? Marketing lures more tech pros

The hiring scene is changing for tech pros. Marketing departments are bolstering their technical ranks to help with big data, cloud, SEO, and mobile development initiatives.

Digital Marketing

Marketing predictions 2014: 5 analytics trends to watch

In light of exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we’ve asked five CMOs, analytics technology providers and industry analysts to share their views on where the data and analytics spotlight will shine over the next 12 months.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

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I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

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Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

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A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

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As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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