Smartphone and tablet penetration in Australia is soaring as consumers readily embrace mobile connectivity. But just like any of the media and communication channels that preceded it, many marketers are stumped about the right way to approach it. Brands are, in fact, struggling to catch up.

Data analysis software vendor Tableau is developing a new iPad app that might solve one of the problems the company faces with expanding its reach.

Marketers need to become “chief variation officers” if they wish to win the customer experience revolution they’re fighting in right now.

US-based localisation ad technology vendor, xAd, has raised US$50 million in investment as it expands its footprint globally.

Yet another programmatic advertising vendor is bringing its technology smarts to Australia as demand for real-time and automated digital advertising solutions continues.

HubSpot’s long-awaited US$100 million public listing is expected to help the inbound marketing vendor step up its international game and has been welcomed by several industry experts as a milestone in its eight-year history.

Nissan Motorsport has seen a 22 per cent boost in commercial revenue since March after replacing spreadsheets with cloud-based CRM software, its marketing chief claims.

The rapid adoption of mobile devices has led many organisations to accelerate plans for content delivery via apps and optimised Web pages. For marketers, however, this is creating headaches around developing multiple variations for different operating systems and form-factors.

Marketing is coming full circle and back to the human element even as technology adds new data insight, cross-channel and globalisation capabilities to a CMO’s arsenal.

Almost all marketers are looking to implement marketing automation or data management in the next 12 months as they come to terms with the increasingly complex marketing landscape, a new report claims.

The data and technology skills gap existing inside marketing organisations today is the single biggest impediment to customer engagement and the success of the CMO, claims Marketo CEO and co-founder, Phil Fernandez.

The decision to embrace ‘growth hacking’ and recruit hybrid marketing, product and data skills is not only helping Hipages bridge the marketing and technology divide, it’s also fuelling rapid growth.

The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.

This year’s Oracle Marketing Cloud Interact conference brought together 1100 marketers to discuss the role of modern marketing, and the key ingredients, including technology, CMOs need to get there. A completely different but related theme was simultaneously circulating around breakout sessions and CMO’s discussions with customers at the event: Embarrassment.

Not every marketer needs to be a technologist, but they should recognise technology is now as much a part of marketing’s DNA as creative and must be represented in the marketing function.

A growing disconnect between brand and customer behaviour has proved the trigger for a marketing technology overhaul at US department store chain, JC Penney.

If you have seen Accenture Interactive's latest report, you’ll know that while several CMOs and CIOs find their relationship to be mutually beneficial, plenty more still haven’t worked out how to bridge the gap between the two sides.

Modern marketing for Ticketek is about becoming contextually relevant and treating consumers as people, not a channel.

Salesforce.com is combining its Pardot marketing software, sales automation application and social communities platform into a new product called Sales Reach, which it says can help salespeople nurture leads and make deals in real time.

Australian automotive advertising website, Carsales.com.au, has rolled out SAS’s Intelligent Advertising platform solution to improve its marketing efforts and manage ad delivery.

Collaboration between CMOs and CIOs is lifting as marketing technology’s importance rises across organisations, yet new areas of conflict around data integration and speed to market are becoming apparent.