Global digital giant Accenture announced it acquired top creative and design agencies The Monkeys and Maud as part of its strategy to boost its CX reach.

It was humour and not social themes that saw Mr Clean and Skittles produce the most engaging Super Bowl commercials, according to a new study based on people’s facial recognitions.

The Interactive Advertising Bureau (IAB) has appointed a new executive consultant and board member to its ranks.

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Australian car sales website, Carsales.com.au, is recognising the power of context to utilise data, insights and context and drive advertising success.

The global ad market has strengthened over the past few months, mainly due to the resilient US consumer, and any impact from the Brexit vote has been limited and confined to the UK, according to a new report from Zenith.

TV research and marketing firm, ThinkTV, is looking to quantify the value and return on investment for television advertisers in Australia with a new $1 million research study.

Advertising contributes a mammoth $40 billion to the Aussie economy and is a key driver behind employment, competition and innovation, a recent report found.

A new eye-tracking study has found Doritos, Marmot and Heinz crafted the most engaging ads during the recent US Super Bowl.

As 2015 draws to a close, digital marketing experts agree it has been a milestone year which has transformed the way businesses interact with customers online. We’ve spoken to a raft of marketing leaders, analysts and industry commentators about what the digital marketing mix will look like in the new year and whether 2016 is shaping up to be even more competitive, complex and evolutionary.

Australian online advertising spend has surged again for the quarter ending September 2015, with mobile and video ad spend on the rise.

Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.

Two-thirds of consumers are highly annoyed by the way brands repeatedly blast advertising messages, a recent survey conducted by Marketo has revealed.

A new type of advertisement on Roku devices is raising privacy concerns among some users.

It would have been easy enough for Dunkin' Donuts to dismiss the Internet phenomenon "Dressgate" as irrelevant to its brand. What, after all, could an online debate over optical illusions and the color of a dress possibly have to do with pastry and coffee?

When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.

A lawsuit that alleges Yahoo's email scanning practices are illegal can proceed as a class action complaint, a development that will shine the spotlight on the Yahoo Mail use of messages' content for advertising purposes.

Mozilla is on a mission to show that online advertising can be done without violating a user's privacy--or at least not violating it too much. Next week, the beta channel of Firefox will start testing new advertising tiles based on a user's browsing history.

A suspected malicious advertising attack turned out to be a much deeper compromise of an online advertising company, according to Trend Micro.

Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.

A barrage of digital technology is causing customers to apply less rational decision-making processes, making their behaviour more difficult for marketers to anticipate.