Advertising

Digital Marketing

Report: Australian ad spend to grow 9.1 per cent in 2021

Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.

Digital Marketing

Advertisers, agencies buying into digital, programmatic out-of-home

​Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports. The latest figures come as the Outdoor Media Association also reports a triple-digit increase in net media revenue across the category to $203.3 million for Q2, 2021, with DOOH picking up the lion’s share.

Digital Marketing

SMI figures show ad spend back to pre-COVID levels

It’s been another month of strong advertising gains, with SMI reporting total Australian ad spend for the month of May soaring over 70 per cent year-on-year and exceeding pre-Covid results for the first time since the crisis began.

How this marketer helped hotels tap new revenue streams

One of the silver linings of 2020 was the way marketers stepped up to assist their colleagues in sectors in need. So in September of last year, Share With Oscar launched a new campaign to alert its customers to the availability of unused hotel parking spaces around Sydney.

AANA appoints interim CEO

The Australian Association of National Advertisers (AANA) has confirmed former CEO of Free TV Australia, Julie Flynn, as its new interim CEO.

Digital Marketing

Seven augments second-party data play with Weatherzone

The Seven Network has added to its second-party data partnerships, striking a deal with weather information service, Weatherzone, to bring more geospatial insights into its 7RediQ audience intelligence offering.

Digital Marketing

Report: Two-speed ad recovery underway

A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.

Digital Marketing

Report: Ad market starts 2021 softer

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

Leadership

CMO profile: How JCDecaux is making advertising dynamic by default

‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.

Featured Whitepapers

State of the CMO 2020

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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