All the latest martech and adtech news from Movable Ink, ActiveCampaign, Madison Logic, StackCommerce, InMobi, Integrate, Xandr, GumGum and Upwave.

Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.

Accommodation comparison website, Trivago, has been ordered to pay penalties of $44.5 million by the Federal Court for misleading consumers two years after being found in breach of Australian consumer law.

News Netflix may introduce advertising on its streaming platform following its first subscriber decline in 10 years has surprised no one in the wider advertising and technology industry ecosystem. But how the streaming services does it successfully has certainly raised fervent speculation.

All the latest martech and adtech news from Nielsen, Optimove, BigCommerce, Terminus, TripleLift, Soprano Design, Sensor Tower and InMobi.

Assisting advertisers with campaign benchmarks that connect through to possible sales outcomes and risk profiles, rather than just optimised media efficiency, is the objective of a new planning tool launched by ThinkTV this week.

Connecting inspiration and positivity with conversion is the ambition for social media platform, Pinterest, and it’s building out consumer insights and commerce capabilities in the hopes of delivering it.

The latest IAB Australia and SMI advertising reports paint a stellar picture of Australia’s advertising spend and appetite during 2021 and into the New Year despite the ongoing pandemic conditions and social setbacks of December and January’s influx of cases.

Australia’s media agency spend hit a record $8.6 billion in 2021, with strong December advertising levels ensuring the sector continued to buck concerns around Covid-19 conditions.

Alcohol, luxury goods, streaming services, payment providers and tech players are among the first partner for QMS’ City of Sydney street furniture network debut.

Just how much attention consumers are exhibiting when watching both TV and BVOD content is the subject of a new major research project kicking off at the Seven Network.

Australia’s growing advertising trajectory yet again continued in November with bookings reaching a record $852 million, higher than any other month.

Australia’s advertising spend growth is set to continue into 2022, albeit at moderate rates of between 4 to 5 per cent, against a globally recharged media market.

Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.

Commitment to a new level of measurement including neuroscience qualitative measures, standardisation with a ‘share of time’ approach plus sustainability targets are a few of the advertiser-friendly measures announced yesterday by out-of-home providers.

Westpac and Coles have become national champions for the UN Women Australia’s Unstereotype Alliance chapter, which officially launches this week.

The latest SMI advertising figures for September are in and show the prolonged Covid-19 lockdowns across Sydney and Melbourne taking their toll on outdoor spend even as TV bucked up.

Contrary to popular belief, nine in 10 Australians under 40 are reading news on a monthly basis, with nearly three in five tapping a combination of online and offline as sources, a new ThinkNewsBrands survey shows.

Australia’s robust advertising expenditure in the face of continued Covid-19 disruptions might feel remarkable to some, but it’s no surprise to media industry thought leaders. And many agencies reporting a record-breaking year as a result.

Australia’s advertising spend has hit another record, with August figures up 26.6 per cent on last year’s tally and 11.6 per cent higher than 2019 results.

Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.