Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.

Lifting consumer education around pet insurance to drive category growth is the name of the game for PetSure’s first CMO, Jenny Williams. And she’s harnessing media, data, content, relatable creative and her marketing smarts to achieve it.

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.

Only one of Australia’s top five most complained about ads for 2022 was found to be in breach of the rules, latest Ad Standards annual review shows.

Both Australia and global advertising market growth are set to slow in 2023 after double-digit results in 2022 off the back of slowing momentum across television and digital channels.

Australia chalked up its 21st consecutive month of advertising spend growth in October, according to the latest Standard Media Index (SMI figures).

Deepfakes will be widely used in mainstream media and advertising within a decade and could provide the next step up in personalised advertising, leading university researchers believe. If brands get it right.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

More than 15 per cent of ad spend is wasted on inventory that generates no economic value but has an excessively negative effect environmentally, a first-of-its-kind report has found.

All the latest martech and adtech news from Unity, IronSource, Twilio, Qlik, Samba TV, Klaviyo, Eyeo, Blockthrough, Openprise and GetMee.

Bunnings remains Australia’s most iconic audio logo but Menulog continues to rise up the ranks thanks to ongoing investment into its catchy tune and use of pop icons, the latest SCA iQ Veritonic Audio Logo Index 2022 reveals.

Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.

After more than a decade in the post, Outdoor Media Association (OMA) chief executive, Charmaine Moldrich, has confirmed she’s stepping down in June 2023.

The Interactive Advertising Bureau (IAB) of Australia is warning attention measurement is not yet ready to become an industry standard given the lack of maturity and inconsistency in how it’s understood and being used.

A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023.

Endeavour Group is planning to work with brands directly as well as media agencies used by suppliers in order to provide opportunities across its new retail media network offering.

Building brand desire, opening up occasions and getting consumers to trade up are just some of the wins Moet & Chandon is already seeing from its world-first shoppable video advertising debut with New Corp Australia.

The digital advertising industry may have chalked up a 22 per cent year-on-year increase in spend to $13.9 billion this past financial year, but latest figures are showing signs of softening growth.

Havas Media Australia is claiming its new cookie-less programmatic advertising solution has delivered a 16 per cent uplift in user engagement for client, Baiada Group, against a cookie-less alternative.

All the latest martech, adtech and customer tech news from Lily AI, Teradata, Neustar, Marketplacer, Yotpo, Atomic.io, Lumos, Evorra, HubSpot and Infobip.

All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.