Four new appointments to the Ad Standards Community Panel aims to further strengthen the ability of Australia’s independent system of ​advertising ​complaints adjudication to reflect community standards.

The latest GroupM global media and advertising forecasts show continued deceleration in advertising growth in 2020 off the back of slowdown this year.

Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising expenditure forecasts suggest.

Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.

​TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.

The advertising industry code of ethics is due for a full review and industry consultation the Australian Association of National Advertisers (AANA) has announced.

​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.

Brands pulling advertising from 2GB following Alan Jones’ derogatory comments against New Zealand Prime Minister, Jacinta Ardern, is yet another sign of how intertwined brand association with societal and cultural trends has become, industry and marketing leaders say.

Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.

Australia’s independent advertising complaints body, Ad Standards, has launched a new campaign which aims to draw attention to the advertising standards codes, with the goal to encourage progressive advertising and recognise ads hitting the mark.

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.

Browser locker is the biggest threat to digital ad campaigns and it's far more common in one popular browser, according to a new report from AdSecure. The report, the first of its kind from the digital security company, analysed malvertising, cybercrime and digital campaign threats for more than 200,000 ad campaigns across multiple regions, devices and browsers between 1st January to 31st March.

A blockchain-based test of programmatic advertising for PepsiCo has improved ad efficiency by 28 per cent as a result of using smart contracts.

JCDecaux is the latest company to use virtual reality to promote its brand.​

Toothpaste doesn’t immediately spring to mind when thinking of purpose-driven brands that aren’t afraid to take a stand. Yet Colgate-Palmolive Australia’s recent decision to withdraw its advertising from Sky News could be just that.

Opinion is divided over the news of Amazon launching its advertising services in Australia, with some saying it will make little impact, and others saying that Amazon will not only take a large place in the sales funnel, they will be the entire funnel.

​Consumers prefer search engine recommendations over friends and family when it comes to purchasing decisions, yet marketers are not investing enough in this channel, according to a new report.

​Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar.

Is Australia Day too tainted a concept for brands to be associating with? How important is taking a stance on the nation’s increasingly controversial day of national celebration in light of the wider need and desire for brands to take a purpose-led approach? And should more of our iconic local brands be taking a position on Australian identity?

​Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.

It’s the ability to tie activities and emerging technology utilisation to a brand’s business ambition, rather than standalone media metrics, that’s key to agencies building stronger trust with clients.