Advertising

Digital Marketing

Report: Two-speed ad recovery underway

A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.

Digital Marketing

Report: Ad market starts 2021 softer

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

Leadership

CMO profile: How JCDecaux is making advertising dynamic by default

‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.

Digital Marketing

Report: Digital ad spend on the up

An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.

Leadership

Boomtown recruits new marketing lead

Boomtown has brought on a new marketing lead tasked with driving the regional media owner’s presence and connection with advertisers.

Digital Marketing

CES: Marketing, media and the data dilemma in 2021

Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.

Digital Marketing

Report: Covid sees big uptake in digital entertainment

Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.

Digital Marketing

COVID effect: Ad spend data shows effect of pandemic

The delays to the AFL and NRL finals in September, driven by Coronavirus lockdowns, have resulted in an abnormal decline in Australian media Agency ad spend in the month, according to the latest Standard Media Index (SMI) numbers. It has also boosted early October advertising demand with bookings already the strongest since COVID began.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

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​Jurlique’s move to mobile POS set to enhance customer experience

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Have customers really changed? - Marketing edge - CMO Australia

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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