One of the silver linings of 2020 was the way marketers stepped up to assist their colleagues in sectors in need. So in September of last year, Share With Oscar launched a new campaign to alert its customers to the availability of unused hotel parking spaces around Sydney.

The Australian Association of National Advertisers (AANA) has confirmed former CEO of Free TV Australia, Julie Flynn, as its new interim CEO.

The Lion’s Share has made its official debut in Australia and is calling on local brands to get behind its vision to support animal welfare and biodiversity through their advertising work.

Fresh SMI Australian advertising figures show record 39.7 per cent ad spend growth during April and put the industry on track to report growth this financial year.

The owner of women’s fashion brands including Katies, Millers and Noni B has been fined more than $600,000 for multiple breaches of the Australian consumer law relating to its health essential product line.

EBay’s ‘The fast and the furious’ digital advertising for its Plus loyalty program has topped a new list of Australia’s most effective ads in 2020.

The Seven Network has added to its second-party data partnerships, striking a deal with weather information service, Weatherzone, to bring more geospatial insights into its 7RediQ audience intelligence offering.

Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims.

A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.

Ground-breaking research into the brand building and business impact of news media advertising will take centre stage at CMO’s latest virtual event on 18 March.

Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.

An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.

The global marketing industry grew despite almost a year of decline during the pandemic, according to the WARC Global Marketing Index 2020 review.

Boomtown has brought on a new marketing lead tasked with driving the regional media owner’s presence and connection with advertisers.

Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.

Recognition Australians are better dealing with adversity when they stand united and that we all need a laugh to kick off 2021 lies at the heart of Meat and Livestock Australia’s latest lamb summer campaign, its market manager says.

​Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first COVID-19 vaccination program.

The SMI is claiming Australia’s “dark days” of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.

Recognising the devastating impact of COVID-19 on community psyche will inform how Ad Standards investigates a fresh advertisement from retailer, BCF, featuring a man eating a bat sandwich.