Cloud Computing

Digital Marketing

​Freshdesk unveils Freshworks umbrella brand

Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.

Digital Marketing

Can Cloud collaboration and data analytics cure cancer?

After decades of research, the data needed to cure cancer exists, but, unfortunately, writes columnist Rob Enderle it’s not being shared or analyzed effectively. That may be changing thanks to Intel and Oregon Health and Science University.

Digital Marketing

Oracle brings Ghostery into Marketing Cloud to help users monitor their websites

The average company has about 70 different types of third-party code on its website but is aware of only about a third of them. The rest are hidden in services like ad networks, widgets and analytics tools, and they can bog down performance, threaten security and compromise search-engine optimization.

Digital Marketing

Oracle bolsters Marketing Cloud to show CMOs the big picture

It's a common theme that spans functional areas within the organization: data remains stuck in silos, making it all but impossible for decision-makers to get a glimpse at the big picture. Zeroing in on marketers' experience of this problem, Oracle on Wednesday rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers.

Adobe extends its Marketing Cloud to IoT and beyond

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

No end in sight to the growth of cloud analytics

It's no secret that cloud computing and data analytics are both rapidly growing areas of IT. Put them together, and you get a winning combination that's expected to grow by more than 26 percent annually over the next five years.

Hadoop successor sparks a data analysis evolution

If 2014 was the year that Apache Hadoop sparked the big data revolution, 2015 may be the year that Apache Spark supplants Hadoop with its superior capabilities for richer and more timely analysis.

Digital Marketing

Salesforce unveils Wave, its play in Cloud analytics

The knock against has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete Cloud service.

Digital Marketing

Oracle, trade moves in marketing software battle

It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and both made some news.

IBM Watson Analytics preps the data so you don't have to

With the newest commercial service to spring from its highly publicised Watson cognitive computing initiative, IBM is attempting to streamline the process of analysing data so business managers can pull insights from data sets without the help of IT experts.

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Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

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Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

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It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

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Report Reveals the Channels That Really Influence Consumer Purchase Decisions

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