Microsoft plots Dynamics CRM update with an eye on marketing, global expansion

CRM Online will be available in 130 markets by the end of the year, Microsoft says

Microsoft has introduced a new visual calendar for its marketing application
Microsoft has introduced a new visual calendar for its marketing application

Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.

Dynamics CRM 2015, an update to Dynamics CRM Online and a new version of Dynamics Marketing will all be generally available in the fourth quarter, Microsoft said this week.

The fact that a CRM update is coming isn't hugely unexpected news in itself. Microsoft releases new versions a number of times each year for the products, which share the same code base. What's more significant are moves Microsoft is making to tie its marketing application more closely to CRM, in terms of both functionality and release cycles.

A new Sales Collaboration Panel in Dynamics Marketing gives salespeople the ability to work together with marketers on campaigns. They can also track how campaigns are going, keep tabs on messages that are targeting their specific customers and receive related alerts, according to a release preview document.

The Dynamics Marketing update also will introduce a new graphical email editor, enhancements to the campaign management console and a new marketing calendar that provides a visual way for marketers to track their campaigns over weeks and months. In addition, the update will include Lync click-to-call capabilities, and new language support for Japanese and Russian, Microsoft said.

On the CRM side, the upcoming release adds improvements for guided sales processes, tools for configuring product bundles and additional capabilities for territory management.

This last feature adds the ability to view sales and territory data via hierarchical charts. A sales manager could start by looking at what a particular account's total revenue is, then drill into the chart to figure out where deals are originating, find out which salesperson is working on it and see the latest activities and messages, according to the release document.

Like Oracle, SAP and Salesforce.com, Microsoft is presenting its CRM and marketing software as part of a customer engagement suite that also includes social media monitoring.

Microsoft's entry, Social Listening, is the result of its acquisition of Netbreeze. New updates to Social Listening include the additional of a sixth language, Italian, for social message sentiment analysis. News sites can also be used as a source for analysis along with Facebook, Twitter, blogs and videos, Microsoft said.

Meanwhile, Microsoft is differentiating Dynamics CRM from products by competitors such as Salesforce.com by continuing to offer both on-premises and cloud deployments. To the latter end, CRM Online is now available in 17 new Latin American markets, and will be launched in more than 130 markets by the end of this year, Microsoft said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in