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Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Freshdesk unveils Freshworks umbrella brand
The cloud-based customer service software’s new umbrella brand is set to bring together company’s growing suite of business software.
Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.
Founded in October 2010, and following breakout growth of the company’s customer support software, the Freshworks brand brings together a suite of products for businesses including a host of new products for IT service management, CRM and cloud-based call centres. This includes customer support software, Freshdesk, cloud-based service desk software, Freshservice, CRM platform, Freshsales and cloud-based call centre, Freshcaller.
"In 2010, we started Freshdesk as a ‘fresh helpdesk’ with a dream to make a dent in the world of customer support,” Freshworks’ CEO and founder, Girish Mathrubootham, said. “While Freshdesk continued to grow exponentially, as a company, we moved beyond customer service by offering innovative products in the ITSM and CRM domains.
As the company continues to expand its vision and build more products, Mathrubootham said this was the right time to create a new brand that would allow the company to tell its multi-product story better.
“We’re not in this just to change the way businesses do customer support, but to refresh the way they do business,” he added. “Our goal is to build a company that is loved by employees, customers and shareholders alike.”
Online optical retailer, LensKart, has implemented Freshworks’ suite of services to better engage and communicate with its customers and employees while streamlining its software solutions internally.
“For us, integrating customer support, sales and IT is critical to providing the best customer experience possible,” LensKart’s COO and founder, Amit Chaudhary, said. “We started using Freshdesk in 2015 and began using Freshsales last year, and it’s made a huge impact on how we communicate both with customers and internally."
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