​Freshdesk unveils Freshworks umbrella brand

The cloud-based customer service software’s new umbrella brand is set to bring together company’s growing suite of business software.

Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.

Founded in October 2010, and following breakout growth of the company’s customer support software, the Freshworks brand brings together a suite of products for businesses including a host of new products for IT service management, CRM and cloud-based call centres. This includes customer support software, Freshdesk, cloud-based service desk software, Freshservice, CRM platform, Freshsales and cloud-based call centre, Freshcaller.

"In 2010, we started Freshdesk as a ‘fresh helpdesk’ with a dream to make a dent in the world of customer support,” Freshworks’ CEO and founder, Girish Mathrubootham, said. “While Freshdesk continued to grow exponentially, as a company, we moved beyond customer service by offering innovative products in the ITSM and CRM domains.

As the company continues to expand its vision and build more products, Mathrubootham said this was the right time to create a new brand that would allow the company to tell its multi-product story better.

“We’re not in this just to change the way businesses do customer support, but to refresh the way they do business,” he added. “Our goal is to build a company that is loved by employees, customers and shareholders alike.”

Online optical retailer, LensKart, has implemented Freshworks’ suite of services to better engage and communicate with its customers and employees while streamlining its software solutions internally.

“For us, integrating customer support, sales and IT is critical to providing the best customer experience possible,” LensKart’s COO and founder, Amit Chaudhary, said. “We started using Freshdesk in 2015 and began using Freshsales last year, and it’s made a huge impact on how we communicate both with customers and internally."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in