​Freshdesk unveils Freshworks umbrella brand

The cloud-based customer service software’s new umbrella brand is set to bring together company’s growing suite of business software.

Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.

Founded in October 2010, and following breakout growth of the company’s customer support software, the Freshworks brand brings together a suite of products for businesses including a host of new products for IT service management, CRM and cloud-based call centres. This includes customer support software, Freshdesk, cloud-based service desk software, Freshservice, CRM platform, Freshsales and cloud-based call centre, Freshcaller.

"In 2010, we started Freshdesk as a ‘fresh helpdesk’ with a dream to make a dent in the world of customer support,” Freshworks’ CEO and founder, Girish Mathrubootham, said. “While Freshdesk continued to grow exponentially, as a company, we moved beyond customer service by offering innovative products in the ITSM and CRM domains.

As the company continues to expand its vision and build more products, Mathrubootham said this was the right time to create a new brand that would allow the company to tell its multi-product story better.

“We’re not in this just to change the way businesses do customer support, but to refresh the way they do business,” he added. “Our goal is to build a company that is loved by employees, customers and shareholders alike.”

Online optical retailer, LensKart, has implemented Freshworks’ suite of services to better engage and communicate with its customers and employees while streamlining its software solutions internally.

“For us, integrating customer support, sales and IT is critical to providing the best customer experience possible,” LensKart’s COO and founder, Amit Chaudhary, said. “We started using Freshdesk in 2015 and began using Freshsales last year, and it’s made a huge impact on how we communicate both with customers and internally."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in