Adobe extends its Marketing Cloud to IoT and beyond

New features aim to help brands bring interactive experiences to retail stores, hotels and vending machines

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

Among the products unveiled at the Adobe Summit going on in Salt Lake City this week are new marketing tools designed with the Internet of Things in mind.

A feature called Adobe Experience Manager Screens, for example, aims to help brands extend interactive content including images, 3D interactive models, video and more to physical locations such as retail stores, hotels and even devices like vending machines.

A new IoT software development kit, meanwhile, lets brands measure and analyze consumer engagement across connected devices, while new Intelligent Location capabilities allow companies to tap GPS and iBeacon data to optimize their physical brand presence.

"Today, delivering an experience online isn't enough," said Melissa Webster, program vice president for content and digital media technologies with IDC. "Brands need to extend marketing to physical spaces and connect directly with customers across an ever-increasing number of touch points."

Adobe also debuted two new products as part of the Marketing Cloud: Audience Manager, which is designed to offer extended customer insight, and Adobe Primetime, which targets the management and monetization of video content online.

Also new from Adobe this week are key enhancements to Adobe Mobile Services designed to dramatically simplify the mobile app-development lifecycle.

Finally, targeting programmatic ad buying -- or the automated buying and placement of ads according to a predefined set of rules -- Adobe unveiled offerings that integrate audience and behavior data from a broad range of sources and automate delivery across marketing and ad channels.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in