Stories by Katherine Noyes

Digital Marketing

This new Skype bot lets you chat with Spock

Microsoft has made no secret of its grand plans for chat bots, and this week it rolled out five new ones for Skype. Surely the most fun is "Spock," a bot that promises to help you "learn the ways of Vulcan logic."

Digital Marketing

Google taps AI to help you bid for digital ads

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

Digital Marketing

6 'data' buzzwords you need to understand

Take one major trend spanning the business and technology worlds, add countless vendors and consultants hoping to cash in, and what do you get? A whole lot of buzzwords with unclear definitions.

New project aims to 'reverse-engineer' the brain

Teaching computers to learn the way we do is widely considered an important step toward better artificial intelligence, but it's hard to achieve without a good understanding of how we think. With that premise in mind, a new $US12 million effort launched on Wednesday with aims to "reverse-engineer" the human brain.

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Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

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Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

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Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

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How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

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True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

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